We at NSF are very pleased to announce that highly regarded director Kim Geldenhuys is joining our UK roster.

Industry bible Shots listed him amongst the “Top 100 Creative Minds” in the world and he’s also included in Ad Age’s Global list of the top 100 directors, as well as regularly being listed in the Gunn Report’s top 20 most awarded directors.

The sheer class and authenticity of his wonderfully varied body of work has led to him being consistently featured at award shows around the world, winning awards at Cannes, Clios, One Show and many more.

His film for Topsy – Selinah won Gold at Cannes, as well as South Africa’s first Grand LIA at the London International Advertising Awards, and numerous other international awards. His work covers brand such as Audi, Cadburys, Molson, KFC, BMW, KFC, and Prudential.

Serendipity brought Kim & Nice Shirt together, when they collaborated on a Globalcom job featuring world heavyweight champ Anthony Joshua in late 2018.

Nice Shirt MD Richard Martin: “Getting together with Kim for the Glo job was a rare & wonderful piece of serendipity – a timely introduction from a great mutual friend. The job was a special one – very hard for lots of reasons, but infused with positive energy – no small part of it radiated by the mighty Anthony Joshua himself. I absolutely love Kim’s work – it’s wonderfully varied, superbly subtle and always soulful. I have the same little tingle – the feeling of being a good fit – as when I first saw, many moons ago, Stuart Douglas and Jesper Ericstam’s work.”

Kim is a true gent, modest and engaging, but, also a truly innovative thinker who likes to keep moving and is disinclined to repeat himself and disinclined to repeat himself. 

Liz Murphy’s latest for Rewe, highlighting the store’s charitable endeavors this Christmas, is a beautifully told story about how children can do extraordinary things when they really want to.

As usual, Liz’s sensitivity to what makes children tick allows her to direct perfectly convincing performances, complemented by her meticulous styling and Kasper Wind’s beautiful photography.

We are all, at Nice Shirt, absolutely thrilled that, Emilio Gamal Boutros has very deservedly won an ADCAN award hot on the heels of him joining the Nice Shirt New Talent roster.

ADCAN is an international competition which invites up and coming filmmakers to create and submit a completed commercial for a live charity brief.

The film, for US charity United We Dream, highlights the unfair treatment of many undocumented immigrants under the Trump administration.

It’s a hard-hitting concept, and fabulously well realised, especially given the production restrictions of having to cast and shoot in the UK. Emilio came up with the idea, wrote and directed the film in the space of month, ably produced by Jack Cain (another member of the Nice Shirt team).

Emilio is a graduate of the prestigious Arts University of Bournemouth, and has been making short films and music videos since leaving the college, as well as working as a researcher at Nice Shirt.

Richard Martin, Nice Shirt’s EP, says: “We have high-hopes for Emilio. Beneath his self-effacing exterior he is one of the brightest, most creative and hardest working people I’ve ever met. His directorial work already shows a distinctive style and I’m sure there is much more to come. The ADCAN award is evidence of a considerable talent.”

We have a warm and fuzzy feeling at Nice Shirt towers after this year’s offering for The Royal British Legion’s Poppy Appeal finally aired.

Co-directed by Tareq & Stuart Douglas, the campaign features some truly impressive individuals: British Paralympian Richard Whitehead MBE; war hero and Victoria Cross recipient Johnson Beharry; Mark Strong, Bear Grylls, Mumsnet’s Justine Roberts and a host of others.

The film explains what life-changingly significant contributions the WW1 generation made to our world, in a time of deep and dark conflict that puts the current Euro-shambles into perspective.

Humbling stuff with which we are very proud to have been involved.

“I really like you, as a friend” – is there a more seemingly gentle but absolutely crushing line?  Well, yes there is, and watch these two wonderful little films from Nice Shirt director Tobias Perse and find out what they are.

These films for Nivea amply display Tobias’s ability to take a straight forward script and take it to the next level, mixing engaging, funny performances with a heightened and deliciously surreal take on things.