Tareq’s rather brilliant and very stylish launch films for the British fashion label’s Autumn/Winter collection featured heavily in the latest edition of Campaign magazine, going under review in the fearsome ‘Private View’ feature – eek! We needn’t have worried however as Tareq’s films went down as a huge success – especially with guest critic and fashionista, Mary Portas.

“The Jaeger film was elegant and curious,” remarked Portas. “It left me wanting to hear more of the conversation. A scattering of posh Mums and daughters talking about Brits and our fabulous style. There was a risk here that this could have been a bit up itself, but the ‘leading ladies’ were intelligent, unscripted and natural, showing us simply that Jaeger is a brand for elegant grown-up women for whom style comes naturally.”

Thanks Mary!