Nice Shirt are very pleased to announce the addition of comedy director Greg Bell to our roster. 

His consistently funny ads have won a plethora of awards including Cannes Gold Lions & One Show Golds.  His work is included in the permanent collection of the Museum of Modern Art, the Clio Hall of Fame, and two different campaigns included in USA Today’s “Best of the Decade.”

Richard Martin, EP of Nice Shirt Films says: “He’s got impeccable instincts for casting and performance, and a deep, technical understanding of what makes comedy (and advertising) tick”.

Greg Bell’s latest campaign, for Procell, amusingly highlights the hidden costs of labour for businesses if they buy cheap batteries.

Enter The Battery Changers.

Nice Shirt are thrilled announce the signing of Emma Debany to our director’s roster. Emma makes commercials and shorts that are funny and fresh and often celebrate the absurd.

Emma is a natural director with a sharp eye for production design and impeccable comedic timing. “I’ve always loved twisting perception, playing with the unexpected, and finding humour in the surrealness of everyday life.”

Her commercial career already includes work for Apple, Next Insurance, Pedigree and Jack In The Box.

Nice Shirt are delighted to have signed Fabia Martin to their roster of directors.

A born adventurer and storyteller, Fabia cut her teeth on documentary films with subjects as varied as: eating jellyfish, the mayhem of Pakistani cricket festivals, a 10-year-old footballing prodigy from a remote Scottish island, dogfighting, the menopause and abstract impressionism.

Her films for Google, Visa, Sony, Nike and Sennheiser show that she is already creating fresh and effective commercial work, and her excellent recent short, The Rev, about a repressed vicar, is deliciously funny and life-affirming.

Nice Shirt EP Richard Martin (no relation) said: “Fabia’s diverse work oozes intelligence, curiosity and an irreverent sense of fun. We can’t wait to see what she makes next.”

Jesper Ericstam’s latest, for Norwegian mobile phone company One Call, is a series of cautionary tales about how easy it is to spend one’s money.

A huge congratulations to our very own Louis Hollis for his Young Director Award nomination in the Passion Project category for his excellent film Shrovetide.

“Our sporting identities are most commonly determined by proximity to local clubs and teams, allegiances which last a lifetime. However for the people of Ashbourne their commitment is not just to a team but to a game itself, Shrovetide football. This is sport in one of its oldest and purest forms.”

Max Vitali and Grammy award-winning Jamaican rap artist Koffee team up to bring us a most engaging end of year film from H&M. Koffee’s poem and Max’s film combine in a sincere and humble wish that the future will better than this shit-show of a year…

Farewell to endless days in sweats
The unmade bed, the unwashed hair
Hello encounters anywhere
Hello to life without regrets

Instil the urgency to mend
The planet and what else is wrecked
Let things we wasted resurrect
Here’s to forever, not the end

Bring on the night, bring everyone
Come rays of light across the sky
The year is fading, say goodbye
The future world has just begun

Jesper Ericstam’s latest for Dunelm conjures a festive atmosphere that most of us will relate to, and features a very contented grandad who eloquently passes comment on the year gone by.

Farewell 2020, and a happy Christmas to you all.