IKEA

Jesper Ericstam

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Jesper Ericstam

Night Walkers · IKEA

Jesper’s new one for IKEA takes a dreamy look at dealing with nocturnal upheavals. Despite being turfed out by your bed by your children/wife/cat and ending up sleeping in the dog bed/bath/car boot, it won’t disturb your night’s rest due to IKEA’s comfy (as well as nicely patterned and probably very reasonably priced) bedwares.

The cosy feeling Jesper gets across here is lovely, aided by the Anita Harris track, with his comic touch apparent too with the dad’s underwear & welly boot ensemble as well as with grandad popping up at the end for breakfast

Libresse

Jesper Ericstam

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Jesper Ericstam

Shout · Libresse

“Weeeeeellllleeeeeeeeellllllleeeeelllllll…”

The opening of “Shout” by Lulu is quite hard to get down in word form… and while we may not be too sure how you spell it, we are sure it’s a great start to a great song that is used to great effect in Jesper’s new one. Great!

It’s another winner from the big Swede: an infectious song teamed with marvellously observed comedy and spot-on performances. One of the things we always love with his work is the small details Jesper puts in his films that make them extra special: we love the crying-with-joy girl, the chest bump between the girls in the changing room and the snazzily patterned underwear worn by some of the winners.

The fine folks at Creativity Online love it: https://creativity-online.com/work/libresse-shout/3116
…while David Reviews called it “wonderful” https://www.davidreviews.com/DRFeaturedWork.asp?ClipID=36480

So it must be great!

IKEA

Jesper Ericstam

PLAY

Jesper Ericstam

Bed For Life · IKEA

Jesper’s recent run of fantastic work continues with the follow-up to his acclaimed ‘Night Walkers’ spot for IKEA.

“Bed For Life” is a boy’s bed biography: from a cot to a fold-out bed, to his first mattress at uni to the newlyweds’ first four-poster, from the 70s & 80s through to present day. (The eagle-eyed would have spotted that the film is actually telling the life story of the nocturnally put-upon mum and dad from Jesper’s first IKEA spot https://vimeo.com/5738193)

Fans of Jesper’s work know what to expect: small fascinating details that reward repeated viewing, great casting and performance, spot-on art direction with a nod to trends & fads over a thirty-or-so year period and a warm and knowing humour, all shot in Jesper’s quirky and distinctive way (plus he keeps up his tradition of having at least one person in their underwear per spot he directs.)

The film was shot with Akestam Holst agency in Stockholm and is his latest in a terrific run of ads for Jesper: his ground-breaking Libresse spot was well-received throughout the industry and his “Save The Future” spot for Subaru features more Jesper magic. We look forward to what the rest of the year holds for him.

See more of Jesper’s work here: niceshirtfilms.com/directors/jesper-ericstam
And see more of Nice Shirt Films https://niceshirtfilms.blogspot.com

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