Pepsi
Stuart Douglas
Pontiac
Stuart Douglas
Pontiac
Stuart Douglas
Tareq Kubaisi
Jaeger
Tareq Kubaisi
Tareq Kubaisi
Modern Woman · Jaeger
The British fashion brand celebrates its 130th Anniversary by enlisting the help of three top models and their mothers in an elegant and poignant film that draws attention to inherited style.
Jodie Kidd and mother Wendy, Jacquetta Wheeler with photographer mother Tessa Codrington and Jasmine Guinness alongside mother Liz Casey star in an interview/documentary film directed by Tareq that succeeds in capturing the spirit and style of the classic chic fashion house – that quintessential balance of taste and elegance we have come to expect from Tareq’s extensive collection fashion work.
There are three further films accompanying the season’s launch, each based around a topic of discussion – ranging from what constitutes British style to what it means to be a modern woman.
Tareq Kubaisi
Man Made
Stuart Douglas
Stuart Douglas
Carsick Cars · Man Made
Nice Shirt’s Stuart Douglas and Manchester three-piece Man Made have teamed-up for the video for “Carsick Cars”. Man Made features Nile Marr, son of legendary guitar hero Johnny Marr of The Smiths, on guitar and vocals.
The track’s fuzzy, jangly guitars and dreamy lyrics are given the perfect visual treatment. Busy urban hangout scenes are layered with carefree, sun-baked So-Cal beach and desert locales, giving us a carefree double-exposure portrait of some kind of hazy lo-fi adventure.
“The video was a fun project I shot whenever I could whilst working on a bunch of other projects” said Stuart. “Nile and the guys wanted a kind of loose, travelogue feel. We shot all over – Hamburg, Cape Town, in London as well as LA and the high California desert. Dave at The Quarry has done a fantastic job cutting together all the abstract material – the trippy patterns kaleidoscoping into one another put you on a visual high”
Blue Lagoon
Börkur Sigthorsson
Börkur Sigthorsson
Beauty Comes From Within · Blue Lagoon
A magic and mesmerising spot shows us the beauty of science in spectacular detail for the Icelandic skincare brand
The world-famous Blue Lagoon spa, situated in deepest Iceland is the country’s most-popular attraction – its geothermal spa lets you soak in waters warmed and enriched by the earth’s core. Their eponymous skincare collection extends the benefits of the naturally-heated spa to the home, with a range of products the merging of science and beauty. Borkur’s stunning film, directed in partnership with Daniel Atlason and created by Dodlur, runs to a similar theme showing the close-up, geological side of the spa’s skincare collection.
The body of the spot is science in action: magma bubbles and oozes, lava explodes and cracks into dust, while water steams, bubbles and fizzes, all shot in spectacular close-up, giving us almost magical, otherworldly imagery accompanied by a haunting soundtrack. The climax of the film follows our female bather from the spa to home, via Blue Lagoon’s laboratory where we glimpse at work done for the range’s production.
Borkur enhances his varied repertoire with a film that demonstrates his abilities as an increasingly versatile director.