Waitrose
National Centre for Domestic Violence
Stuart Douglas
Stuart Douglas
Final Minutes · National Centre for Domestic Violence
Stuart’s latest charity spot raises awareness for NCDV, the National Centre for Domestic Violence, and their new campaign to #beatdv.
A World Cup summer means another global celebration of football, the entire world gripped by the events on the pitch in Brazil and what happens in those all-important 90 minutes. Stuart’s stark film reminds us though that for some, there is a lot more at stake once the final whistle goes then whether or not a team wins or loses.
The basis of the film comes from a recent survey that discovered incidents of domestic violence in the UK rise 25% following a match involving the England national team. A shocking statistic and an important cause is given a powerful platform in Stuart’s sensitively observed spot. The performance from the female lead in combination with the gripping sound makes for an effective and compelling film, delivering a hard-hitting message for us all to consider during this summer’s matches.