Nice Shirt are excited to announce that director Nadira Amrani is joining their roster for UK commercial representation. 

Nadira’s entry into commercials was a visually stunning, effortlessly engaging film for Nike’s first modest-wear collection. Drawing on her photography background, Nadira has a love for shooting on film. A Forbes’ 30 under 30 in 2022, Nadira has directed commercials for brands including Oppo, i-D and Hugo Boss, as well as music videos for some of the UK’s most exciting new artists. Her music video Higher Power for British rapper Avelino was nominated for an UKMVA, and Pressure for Bree Runway won three Creative Circle awards. 

Nice Shirt EP Richard Martin says: “Nadira and I met and bonded when an odd bit of serendipity found us working together with Eddie Redmayne, shooting in the usefully empty Tate Modern in the depths of Covid, while the client and agency watched on via Zoom. Nadira is a formidable all-rounder – comfortable working across sports, fashion, drama, comedy, documentary and special effects – bringing her storytelling instincts and a designer’s aesthetic to every project to which she turns her hands.”