RNLI
by Olly Goodrum

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25 May 2017

Olly Goodrum’s latest film is for the RNLI – an awareness campaign that in the most visceral and intense way tells us how to survive falling into dangerously cold water. Olly’s film does not shy away from the reality and is both shocking and instructive.

This film is also the result of some serious production planning, courtesy of Olly’s producer brother Luke. A stellar team, was assembled, of underwater camera operators, stunt directors and a brave cast. All of whom were plunged into the D Stage water tank at Warner Brothers Studios.

Stuart Douglas

Utility Poles · BASF

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Stuart Douglas

Utility Poles · BASF

Stuart Douglas’s latest film, the first in a new campaign for chemical behemoth BASF, sees him recreating a series of natural disasters, to illustrate the benefits of BASF robust utility poles – one of myriad ways that BASF products positively, though largely anonymously, effect ordinary people’s lives.

The film feature three families caught up in a hurricane, a flood and a blizzard – the landscapes and human emotions captured in Stuart’s signature photographic style.

Written by Tim Delaney at Leagas Delaney, the film tells how BASF have created virtually indestructible utility poles that can help communities recover from extreme weather events the world over by maintaining electricity and communications.

Richard Jung

Spaghetti · Quorn

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Richard Jung

Spaghetti · Quorn

Having long used athletes to inform the of Quorn’s credentials as a healthy source of protein, for this campaign the brand turned to food maestro Richard Jung to focus on making the meat substitute look & taste delicious. No mean feat.

The films, of which this is the first to air, feature a series of inspiring ideas for everyday recipes for ordinary folk – not just tree hugging hippies and Olypmic long distance runners.

Alan Davies, of QI fame, voices the films in a Q&A format, and the results look, well, good enough to eat.

Allegro “What are you looking for?”
by Jesper Ericstam

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2 December 2016

One of our other directors watched this commercial – yes it’s a commercial – by a rival director and in a very small voice said – “that is almost perfect – I actually had an emotion, I must go now”. He hasn’t been seen for a few days, but we are pretty sure he’ll turn up at Shoreditch House at some point.

What more can we say – Jesper does it again and elevates an ad for online retailer Allegro into a wonderful piece of storytelling.

We’re a bit biased, but surely this is a contender for the best Christmas ad this year?

Stuart Douglas

Curiosity · Xiaomi

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Stuart Douglas

Curiosity · Xiaomi

We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.

– Walt Disney. 

In 2016, where at every turn a horrible surprise is lurking, Stuart’s spot for smart phone manufacturer Xiaomi is a refreshing take on the unknown. Led by children through various stunning landscapes and intriguing locations we’re reminded that the unknown can hold hope and excitement, as well as an opportunity for (good) change. A spot of epic proportions, Stuart’s eye for locations and casting stand this film apart, along with the excellent voice over, by Stuart’s own daughter. 

Jon Hollis

Little Voices · NABS

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Jon Hollis

Little Voices · NABS

Advertising: the hardest job in the world. Ok, maybe not, but this industry is demanding, with most of us working some seriously unsociable hours. Time is precious, even when you’re only looking out for number one. When families are involved the long hours have a knock-on effect, as highlighted In Jon Hollis’s latest film for NABS.  Jon uses his post skills to deliver the message in an unconventional and surprising way. 

Tobias Perse
Joins Nice Shirt

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27 October 2016

Nice Shirt Films are very pleased to announce the arrival of Tobias Perse, director.

Who the hell is Tobias Perse? You may reasonably ask.

He’s man of letters, who dived into to directing commercials after a career in publishing – he worked at Rolling Stone magazine, once editing the late great Hunter S Thompson, which he survived with only minor contusions and a hefty therapist bill.

We urge you to read his biography & watch his work – both are extremely entertaining.

He’s made award–winning documentaries & some very original, insightful & funny films.

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