Richard Jung

Since 1890 · Delpeyrat

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Richard Jung

Since 1890 · Delpeyrat

We love food here at NSF towers, eat to live? No, the reverse.

So, Richard Jung and everything he touches has a very special place in our hearts, one, he delights our eyes with stunning, mouth-watering, food films, and secondly, he’s always up for a spot of adventurous lunch.

His latest offering to fire up our senses and appetites is for French brand Delpeyrat. The film is a journey through all that is best about French artisan food. If advertising is about provoking a reaction of “I want that” then Richard’s film has succeeded perfectly.

Fujifilm Spec Film
“Keep Looking”
by Emilio Boutros

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5 December 2017

We like making stuff at NSF and when one of our creative researchers and budding directors Emilio came to us saying he wanted to make a spec film for Fujifilm and “here’s the treatment” – we took one read and said, “ok do it”.

We already knew from his short films Emilio had the skills, so we made a few suggestions and gave him a budget and the rest was up to him and junior producer Jack Cain. All overseen by creative director Tareq and EP Richard Martin.

Emilio’s storytelling knowhow and wonderful eye for detail came to the fore and we think he has made a truly lovely and evocative film about street photography. Emilio’s brother Gabriel wrote and played the music for the film. Emilio also sourced an incredible VO taken from a Joel Meyerowitz photography masterclass.

Jesper Ericstam

The Talizman · Allegro

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Jesper Ericstam

The Talizman · Allegro

Once might be a combination of talent and a bit of luck, twice looks like storytelling genius.

Jesper Ericstam, for the second year in a row, elevates the Allegro Christmas commercial into a beautiful and genuinely emotive piece of cinema storytelling.

Last year’s spot, featuring an old Polish man learning English. picked up the Grand Prix prize at Epica and numerous other plaudits, along with over 14 million Youtube hits.

Let’s see how this one goes…

Lucy Bridger Joins Nice Shirt

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6 November 2017

We at Nice Shirt towers are very pleased to announce the arrival of Lucy Bridger.

A graduate of the University of Creative arts Lucy started making films during her studies. She initially worked as a busy stills photographer but her heart laid with the moving image.

Whilst relatively new to the world of commercials Lucy has already made 2 standout short films and a series of ads for Dove and Nest. One particular film for Fairy liquid is not your ordinary commercial either, it looks at the gender divide when it comes to cleaning duties around the house. This is very typical of her work in that she looks for the human interest in a story and often the roles of gender. She is also intent on championing, in her work, the parts of our society without a voice.

Nespresso “Barista” by Stuart Douglas

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22 September 2017

When Sir Simon Rattle was on Desert Island Discs, he said his luxury would be an Italian coffee maker, so that he could make himself a really good cappuccino in the morning. (Not sure where he planned on plugging it in or getting the milk, but that’s another story). Sir Simon, apparently, loves the combo of the strong espresso saying “wake up immediately!” , and the soothing milk saying “but you know, it’s all going to be alright”.

We know what he means, and Stuart Douglas’s film for Nespresso, which encourages us to release our inner barista, beautifully captures a little bit of that vibe. And, mercifully, not a Clooney in sight.

Kai Schonrath

The Proposal · Wertpack

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Kai Schonrath

The Proposal · Wertpack

Kai Schonrath keeps it fresh in this beauty for Wertpack clingfilm.

IT’S A WRAP!

Kai Schonrath

Honey · Mercedes Benz

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Kai Schonrath

Honey · Mercedes Benz

The iconic Mercedes brand stands for many things – performance, luxury, reliability and precision. It now adds the cool humour of a bohemian femme fatale to that list of attributes.

Yes, you read that right.

The film is set in the morning after the night before and basically lets us know in very plain terms ‘almost’ is not anywhere near close enough.

Mercedes Service promises that your car will be ready exactly on time and nothing else is acceptable.

Kai’s cinematic style and wonderfully understated direction combined with layers of detail and atmosphere make this film eminently watchable and sets us up for a surprising and contrasting ending.

Nissan by Gerald McMorrow

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19 July 2017

Gerald has been missing in the US of A for the best part of a year. We were wondering if he was ever coming back., So, the other day he popped into the office with his trademark grin and effervescent wit, carrying with him a completed 14 film campaign for Nissan. We are sharing the first two with you as a taster of Gerald’s Nissan odyssey.

Combining his filmmakers eye with his consummate understanding of post-production, ‘Moving Highways’ show how our cars are becoming smarter and smarter – making up for our somewhat feeble and ever shortening attention spans.

Big Wheel features the kid’s iconic trike in the hands of a whip-smart, cool, young girl who clearly eschews the notion that girls should like pink. The action neatly mirrors her with her equally cool mum cruising in her blacked-out Nissan Rogue. Leather jackets, attitude a plenty and a matching soundtrack.

So clearly, we should let Gerald disappear more often.

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