Allegro “What are you looking for?”
by Jesper Ericstam

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2 December 2016

One of our other directors watched this commercial – yes it’s a commercial – by a rival director and in a very small voice said – “that is almost perfect – I actually had an emotion, I must go now”. He hasn’t been seen for a few days, but we are pretty sure he’ll turn up at Shoreditch House at some point.

What more can we say – Jesper does it again and elevates an ad for online retailer Allegro into a wonderful piece of storytelling.

We’re a bit biased, but surely this is a contender for the best Christmas ad this year?

Stuart Douglas

Curiosity · Xiaomi

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Stuart Douglas

Curiosity · Xiaomi

We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.

– Walt Disney. 

In 2016, where at every turn a horrible surprise is lurking, Stuart’s spot for smart phone manufacturer Xiaomi is a refreshing take on the unknown. Led by children through various stunning landscapes and intriguing locations we’re reminded that the unknown can hold hope and excitement, as well as an opportunity for (good) change. A spot of epic proportions, Stuart’s eye for locations and casting stand this film apart, along with the excellent voice over, by Stuart’s own daughter. 

Jon Hollis

Little Voices · NABS

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Jon Hollis

Little Voices · NABS

Advertising: the hardest job in the world. Ok, maybe not, but this industry is demanding, with most of us working some seriously unsociable hours. Time is precious, even when you’re only looking out for number one. When families are involved the long hours have a knock-on effect, as highlighted In Jon Hollis’s latest film for NABS.  Jon uses his post skills to deliver the message in an unconventional and surprising way. 

Tobias Perse
Joins Nice Shirt

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27 October 2016

Nice Shirt Films are very pleased to announce the arrival of Tobias Perse, director.

Who the hell is Tobias Perse? You may reasonably ask.

He’s man of letters, who dived into to directing commercials after a career in publishing – he worked at Rolling Stone magazine, once editing the late great Hunter S Thompson, which he survived with only minor contusions and a hefty therapist bill.

We urge you to read his biography & watch his work – both are extremely entertaining.

He’s made award–winning documentaries & some very original, insightful & funny films.

One Call “Try Buy” by Jesper Ericstam

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17 October 2016

Jesper Ericstam’s latest campaign for Norwegian mobile network One Call, features three discerning sets of consumers road testing beds, pets and men with moustaches.

Filled with Jesper’s trademark obsessive attention to detail and wonderfully dead-pan humour, these films are real winners (if only of Jesper’s imaginary award, the fabled Golden Beaver).

We in the office think that the try before you buy idea has legs & ought to be the norm, although local research at The Shaston Arms seem to indicate that the bar staff think otherwise.

Stuart Douglas

Business Day · Metro Supermarket

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Stuart Douglas

Business Day · Metro Supermarket

Nice Shirt Films are pleased to share Stuart Douglas’s latest film for mega wholesaler Metro. Stuarts trademark beautiful photographic style capture a series of small business owners going about their day to day work with a smile and some lovely energy. The feel-good factor is high as we see a café owner, a pop up restauranteur, a barista and even a tattoo artist go about their daily business.

Spaced
Tareq

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20 September 2016

It’s a known cliche but in the busiest places we can often feel the most isolated of all. It’s easy to go unnoticed, and when you fall sometimes those too busy running don’t always notice to pick you up.

In Tareq’s new short Spaced, we are plunged into the muffled world of our protagonist, surrounded by a thick cotton wool of sadness. Disassociated and distant, we watch as he attempts to navigate normal life when it feels exactly the opposite.

See the trailer below:

Richard Jung

That's Better · Asda

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Richard Jung

That's Better · Asda

Nice Shirt are pleased to share the latest commercial project directed by Richard Jung.

Food, glorious food. Most of us love food and have an intimate relationship with it, we celebrate with it, share it, comfort ourselves with it and it is central to our family lives.

Richard Jung has captured all of this and more in his latest films for Saatchi and Saatchi. The new campaign has a light hearted look at foods’ role in our day to day lives. No showcase for chefs’ impossible creations just good honest home cooked food and fun. Richards wonderfully natural style combined with his eye for foody details are shown in these vignette based films for the supermarket giant Asda. 

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