Lucy Bridger Joins Nice Shirt

READ MORE

6 November 2017

We at Nice Shirt towers are very pleased to announce the arrival of Lucy Bridger.

A graduate of the University of Creative arts Lucy started making films during her studies. She initially worked as a busy stills photographer but her heart laid with the moving image.

Whilst relatively new to the world of commercials Lucy has already made 2 standout short films and a series of ads for Dove and Nest. One particular film for Fairy liquid is not your ordinary commercial either, it looks at the gender divide when it comes to cleaning duties around the house. This is very typical of her work in that she looks for the human interest in a story and often the roles of gender. She is also intent on championing, in her work, the parts of our society without a voice.

Nespresso “Barista” by Stuart Douglas

READ MORE

22 September 2017

When Sir Simon Rattle was on Desert Island Discs, he said his luxury would be an Italian coffee maker, so that he could make himself a really good cappuccino in the morning. (Not sure where he planned on plugging it in or getting the milk, but that’s another story). Sir Simon, apparently, loves the combo of the strong espresso saying “wake up immediately!” , and the soothing milk saying “but you know, it’s all going to be alright”.

We know what he means, and Stuart Douglas’s film for Nespresso, which encourages us to release our inner barista, beautifully captures a little bit of that vibe. And, mercifully, not a Clooney in sight.

Kai Schonrath

The Proposal · Wertpack

PLAY

Kai Schonrath

The Proposal · Wertpack

Kai Schonrath keeps it fresh in this beauty for Wertpack clingfilm.

IT’S A WRAP!

Kai Schonrath

Honey · Mercedes Benz

PLAY

Kai Schonrath

Honey · Mercedes Benz

The iconic Mercedes brand stands for many things – performance, luxury, reliability and precision. It now adds the cool humour of a bohemian femme fatale to that list of attributes.

Yes, you read that right.

The film is set in the morning after the night before and basically lets us know in very plain terms ‘almost’ is not anywhere near close enough.

Mercedes Service promises that your car will be ready exactly on time and nothing else is acceptable.

Kai’s cinematic style and wonderfully understated direction combined with layers of detail and atmosphere make this film eminently watchable and sets us up for a surprising and contrasting ending.

Nissan by Gerald McMorrow

READ MORE

19 July 2017

Gerald has been missing in the US of A for the best part of a year. We were wondering if he was ever coming back., So, the other day he popped into the office with his trademark grin and effervescent wit, carrying with him a completed 14 film campaign for Nissan. We are sharing the first two with you as a taster of Gerald’s Nissan odyssey.

Combining his filmmakers eye with his consummate understanding of post-production, ‘Moving Highways’ show how our cars are becoming smarter and smarter – making up for our somewhat feeble and ever shortening attention spans.

Big Wheel features the kid’s iconic trike in the hands of a whip-smart, cool, young girl who clearly eschews the notion that girls should like pink. The action neatly mirrors her with her equally cool mum cruising in her blacked-out Nissan Rogue. Leather jackets, attitude a plenty and a matching soundtrack.

So clearly, we should let Gerald disappear more often.

HSBC “Life Cycle”
by Jesper Ericstam

READ MORE

10 July 2017

For some of us the bicycle has been a constant feature and friend throughout our lives, from the first giddy taste of freedom 2 wheels gave us to the trusty steed that we use to commute. Backies with our mates and hopefully that really cute girl/boy that we have been plucking up the courage to ask out for ages.

Being part of the summer gang that patrol the area on increasingly pimped up choppers, strength in numbers, to the lone adventures across grassy fields where the wind blew in our hair and we felt so alive.

Jespers Ericstam’s latest mini masterpiece for HSBC combines all these elements and so many more in a beautiful story of how the humble bicycle really is the way to travel. Emotions and memories are evoked in the way we have come to expect from Jesper’s gentle knowing and wonderfully poignant cinematic style.

See if you can spot at least a nod to one of the most iconic bicycle scenes ever made.

SOS Kinderdorf by Liz Murphy

READ MORE

3 July 2017

This is Liz Muprhy’s latest, for children’s charity SOS. A simple story about helping other people, beautifully told.

Stuart Douglas

Space Yogurt · Mengniu

PLAY

Stuart Douglas

Space Yogurt · Mengniu

How’s this for a USP – yoghurt made in space.

Stuart Douglas has, in the course of his career, travelled the world in search of making the most powerful and beautiful images. Now he boldly goes into space for Chinese super-yoghurt Guanyiru.

Taikonaut’s were blasted into the void (at Warner Brothers studios) and intercut with incredibly beautiful textural shots of our planet (shot in Iceland & Namibia) and micro close-ups of the very building blocks of life on earth (shot in a fish tank). Stuart’s photographic eye blends all these elements into an epic homogenous piece.

Apparently pro-biotic bacteria that are cultivated in space are stronger, tastier and better at doing pro-biotic stuff than the same bacteria that just hang around on Earth.

Yogurty space bacteria – who knew?

Anyway – in Stuart’s hands even yoghurt can take on a heroic stature.

Shot by Magni Augustsson, edited by Quin Williams at Tenthree and post-production at Raised By Wolves.

·