by Stuart Douglas


22 January 2018

We live in a beautiful country. Wet, but beautiful. If you know where to look there are a million hidden gems – unique, special places to get away from it all.

Stuart’s new film for take us on an inspirational road trip some of these gems – castles, lakeside villas, a gypsy caravan, a forest hideaway an even old RAF control tower – all beautifully shot in Stuart’s trademark photographic style.

Fujifilm Spec Film
“Keep Looking”
by Emilio Boutros


5 December 2017

We like making stuff at NSF and when one of our creative researchers and budding directors Emilio came to us saying he wanted to make a spec film for Fujifilm and “here’s the treatment” – we took one read and said, “ok do it”.

We already knew from his short films Emilio had the skills, so we made a few suggestions and gave him a budget and the rest was up to him and junior producer Jack Cain. All overseen by creative director Tareq and EP Richard Martin.

Emilio’s storytelling knowhow and wonderful eye for detail came to the fore and we think he has made a truly lovely and evocative film about street photography. Emilio’s brother Gabriel wrote and played the music for the film. Emilio also sourced an incredible VO taken from a Joel Meyerowitz photography masterclass.

Lucy Bridger Joins Nice Shirt


6 November 2017

We at Nice Shirt towers are very pleased to announce the arrival of Lucy Bridger.

A graduate of the University of Creative arts Lucy started making films during her studies. She initially worked as a busy stills photographer but her heart laid with the moving image.

Whilst relatively new to the world of commercials Lucy has already made 2 standout short films and a series of ads for Dove and Nest. One particular film for Fairy liquid is not your ordinary commercial either, it looks at the gender divide when it comes to cleaning duties around the house. This is very typical of her work in that she looks for the human interest in a story and often the roles of gender. She is also intent on championing, in her work, the parts of our society without a voice.

Nespresso “Barista” by Stuart Douglas


22 September 2017

When Sir Simon Rattle was on Desert Island Discs, he said his luxury would be an Italian coffee maker, so that he could make himself a really good cappuccino in the morning. (Not sure where he planned on plugging it in or getting the milk, but that’s another story). Sir Simon, apparently, loves the combo of the strong espresso saying “wake up immediately!” , and the soothing milk saying “but you know, it’s all going to be alright”.

We know what he means, and Stuart Douglas’s film for Nespresso, which encourages us to release our inner barista, beautifully captures a little bit of that vibe. And, mercifully, not a Clooney in sight.


Nissan by Gerald McMorrow


19 July 2017

Gerald has been missing in the US of A for the best part of a year. We were wondering if he was ever coming back., So, the other day he popped into the office with his trademark grin and effervescent wit, carrying with him a completed 14 film campaign for Nissan. We are sharing the first two with you as a taster of Gerald’s Nissan odyssey.

Combining his filmmakers eye with his consummate understanding of post-production, ‘Moving Highways’ show how our cars are becoming smarter and smarter – making up for our somewhat feeble and ever shortening attention spans.

Big Wheel features the kid’s iconic trike in the hands of a whip-smart, cool, young girl who clearly eschews the notion that girls should like pink. The action neatly mirrors her with her equally cool mum cruising in her blacked-out Nissan Rogue. Leather jackets, attitude a plenty and a matching soundtrack.

So clearly, we should let Gerald disappear more often.

HSBC “Life Cycle”
by Jesper Ericstam


10 July 2017

For some of us the bicycle has been a constant feature and friend throughout our lives, from the first giddy taste of freedom 2 wheels gave us to the trusty steed that we use to commute. Backies with our mates and hopefully that really cute girl/boy that we have been plucking up the courage to ask out for ages.

Being part of the summer gang that patrol the area on increasingly pimped up choppers, strength in numbers, to the lone adventures across grassy fields where the wind blew in our hair and we felt so alive.

Jespers Ericstam’s latest mini masterpiece for HSBC combines all these elements and so many more in a beautiful story of how the humble bicycle really is the way to travel. Emotions and memories are evoked in the way we have come to expect from Jesper’s gentle knowing and wonderfully poignant cinematic style.

See if you can spot at least a nod to one of the most iconic bicycle scenes ever made.

SOS Kinderdorf by Liz Murphy


3 July 2017

This is Liz Muprhy’s latest, for children’s charity SOS. A simple story about helping other people, beautifully told.

Gillette “The Meet Up” by Kai Schonrath


14 June 2017

We all love mob movies and how many of us have wanted to have that hard man reputation and stood in front of the mirror rehearsing wise-guy lines to an imaginary foe, and starting slicking back our hair, wearing more black clothes, sticking a toothpick between our lips, affected a Brooklyn accent in Pret a Manger and………oh so just me then ah – awkward.

Well we can all enjoy our mob fantasies with Kai Schonrath’s second film for Gillette. The Gillette mobsters are up to their usual shenanigans. This time gathering for a critical a handover in a remote pigeon shit encrusted warehouse. The tension is palpable as is the smell of guano and cheap aftershave. Kai’s cinematic filmmaking skills are to the fore as he ratchets up the face-off between the two opposing gangs of mobsters. The casting is impeccable and the denouement typical of Kai’s ability to turn a situation on its head and engage the audience brilliantly.

F’geddabout it you mooks.