Allegro “What are you looking for?”
by Jesper Ericstam


2 December 2016

One of our other directors watched this commercial – yes it’s a commercial – by a rival director and in a very small voice said – “that is almost perfect – I actually had an emotion, I must go now”. He hasn’t been seen for a few days, but we are pretty sure he’ll turn up at Shoreditch House at some point.

What more can we say – Jesper does it again and elevates an ad for online retailer Allegro into a wonderful piece of storytelling.

We’re a bit biased, but surely this is a contender for the best Christmas ad this year?

Tobias Perse
Joins Nice Shirt


27 October 2016

Nice Shirt Films are very pleased to announce the arrival of Tobias Perse, director.

Who the hell is Tobias Perse? You may reasonably ask.

He’s man of letters, who dived into to directing commercials after a career in publishing – he worked at Rolling Stone magazine, once editing the late great Hunter S Thompson, which he survived with only minor contusions and a hefty therapist bill.

We urge you to read his biography & watch his work – both are extremely entertaining.

He’s made award–winning documentaries & some very original, insightful & funny films.

One Call “Try Buy” by Jesper Ericstam


17 October 2016

Jesper Ericstam’s latest campaign for Norwegian mobile network One Call, features three discerning sets of consumers road testing beds, pets and men with moustaches.

Filled with Jesper’s trademark obsessive attention to detail and wonderfully dead-pan humour, these films are real winners (if only of Jesper’s imaginary award, the fabled Golden Beaver).

We in the office think that the try before you buy idea has legs & ought to be the norm, although local research at The Shaston Arms seem to indicate that the bar staff think otherwise.



20 September 2016

It’s a known cliche but in the busiest places we can often feel the most isolated of all. It’s easy to go unnoticed, and when you fall sometimes those too busy running don’t always notice to pick you up.

In Tareq’s new short Spaced, we are plunged into the muffled world of our protagonist, surrounded by a thick cotton wool of sadness. Disassociated and distant, we watch as he attempts to navigate normal life when it feels exactly the opposite.

See the trailer below:

Aldi by Stuart Douglas


13 July 2016

Stuart Douglas’s latest film for Aldi celebrates some very good vibes in the run up to Team GB’s Rio 2016 campaign.

The film provides a feel-good factor for our somewhat beleaguered country, reminding us that we produce some truly great sportsmen and women – if not international football teams. We also produce some wonderful fruit & veg (and chickens), grown in our beautiful countryside by noble British Farmers – all alas soon to be impoverished due to the lack of EU subsidies.

Stuart’s sumptuous photography, combined with his keen eye for making the ordinary seem extraordinary and topped off with a little bit of Aldi’s trademark tongue in cheek humour, makes the film (like hopefully some of the athletes) a winner.

Anyway – there is a real sense of community and diversity, backed by Elgar’s Nimrod, and you’d have to have a heart made of stone not to be left a little bit moved by this film.

Wimbledon by Olly Goodrum


29 June 2016

So we as a nation are not doing too well at the moment so what better time than now to revel in what we do best and champion our traditions and heritage. Wimbledon is at least a shining light in these murky times – it’s a world leader in how to do things right and proper.

Olly Goodrum’s latest films for Wimbledon help us realise that there is still some goodness in the country and we still have some things to be proud of.

Directed, shot and edited by Olly himself, these beautifully observed films show us the often unsung heroes of the All England Lawn Tennis Club. We witness very personal and intimate portraits juxtaposed with images of the world famous tournament.

The Ballboy gives us the heartfelt emotion of a young man’s debut as one of Wimbledon most iconic elements.

The Groundsman tells of one of the most important people in the Wimbledon set-up and the nerves and passion involved in keeping that famous grass in top condition.

The List is an interesting story of the nitty-gritty details that the Wimbledon team have to consider and deal with in the continual pursuit of greatness.

We feel better already just watching these films – now – COME ON MURRAY! (Scotland’s finest……)

El Lienzo- When the Ring Falls Silent
By Olly Goodrum


18 May 2016

A story of Mexican Rodeo

Olly Goodrum flies to Mexico and makes a film – not that unremarkable you might think but 10 days spent with the travelling circus that is Mexico’s Rodeo scene makes a story as interesting as the film itself.

Deep in Mexican cowboy country the Rodeo is not for tourists or the faint of heart, forget what you might have seen further north in the US. Mexican Rodeo takes on a colour and spectacle that is unique to this amazing country. Charrería, not soccer, is Mexico’s National sport. Music, colour, noise, hero-worship, children and old men (and everyone in between!) are part of the pageant. Health and safety are out of the window and limbs and lives are on the line.

Olly’s mission starts with a collaboration with a stills photographer and develops into him making his own film. Six months approaching the right people for access – no easy task as the scene is not comfortable with outsiders as it is generally very harshly judged by its US equivalent and the West in general.

True to Olly’s personality as soon as the access is given he hops on a plane armed with a camera and sound recorder. He follows the riders themselves and becomes part of their camp – he is given unparalleled access to the preparation and shows.
We think Olly has made an incredibly beautiful film that provokes and beguiles in equal measure, judge for yourself, but we think you will have not seen anything like it before.