It All Started So Well
By Liz Murphy


10 May 2016

Is You Tube the repository of all human endeavor? Is it true if it’s not on You Tube it never happened? These are philosophical questions, but meanwhile Liz Murphy’s latest collaboration with BBH puts a very clever spin on the well-worn concept of You Tube video as ad, by constructing a backstory to a well known clip, taking us back to the optimistic breakfast hours of the fateful day in question.

“ It all started so well”

The breakfast scenes are all shot with Liz’s trademark effortless, beautiful realism, and evoke a fabulous sense of delicious museli-fuelled optimism from under which the rug is swiftly pulled by the famous clip.

We in the office chuckle every time we see them, but then again we are a pretty sadistic bunch.

Cricket fans will note the excellent forward defensive spoon-work or our hero, preceding what is widely regarded as the most inept batting performance in the history of the sport (Nice Shirt management excluded).

Bringing Summer Home
by JJ Keith


27 April 2016

We all know that the great British Summer consists of two fine days and thunderstorm, but JJ Keith’s latest creation has us reveling in the irrational hope & expectation of the summer ahead. It’s that time of year when our minds turn to the cooking of meat outdoors. It’s time for the return of the BBQs.

JJ’s tongue in cheek epic sees the summer becoming complete with the return migration of our beloved BBQ. Big, small, disposable, square and cute little shy ones flock in to roost, much to the delight of their owners after a long, cold, lonely winter.

Shot over four days in Switzerland and Cape Town, JJ displays his ability wring emotion and humour from a bizarre situation. His skills of marshaling post production and live action also came to the fore as the BBQ’s are a mixture of mechanical puppeteering and CGI.

It leaves us yearning to hug our families, overcook meat products, and enjoy the long summer days ahead.

Why Wickes?
by Stuart Douglas


14 March 2016

Stuart’s heartwarming new Wickes spot sees three generations coming together for a DIY project; over a series of frosty English mornings, we see the Hampson family set to work on an impressive treehouse. Full of feel good loveliness and pencils behind ears, the spot encourages us all to amend our surroundings for the ones we love, guided by those helpful folks at Wickes. As ever, Stuart’s got his eyes firmly on the details, right down to those invigorating cups of tea, inspiring us all to tackle that much postponed project from three years ago.

Borkur ‘Trapped’


25 February 2016

Its -23 degrees Celsius and Borkur is knee deep in a snow drift looking at a dead body. A team is around him hanging on his every word and waiting for commands. This is a serious situation and its only the very start of something much bigger.

Borkur is in a helicopter looking down at the almost surreal landscape of Iceland, he’s looking for clues and hints as to how all this begins. Borkur is at the beginning of a 6-month shoot for the hit Icelandic TV crime drama ‘Trapped’. Over the harsh Icelandic winter he will be filming 2 episodes in conditions that would make Bear Grylls turn around and go home.

Trapped garners critical acclaim both in Iceland and the UK – notably a great write up in The Guardian. It’s airing on BBC4 and is fast becoming a must see for fans of intelligent dark drama.

Borkur also creates and films the arresting title sequence for the series. It’s mesmerizing textures of the Icelandic landscape are a fitting opener for the visceral story that unfolds.

Liz Murphy ‘Moments Big and Small’ Scottish Power


11 January 2016

Nice Shirt are pleased to share the latest commercial project directed by Liz


The film shows a day, in a year of a life, of mum, dad, three kids and a dog.

This intimate family portrait is made with Liz’s trademark combination of

sublimely beautiful photography, touching reality and a story simply but totally

engagingly told. Moments of wonderful chaos, innocent fun, family love and

beguiling calm are all shown intertwined with the family’s day to day life of

meals cooked, clothes ironed, showers taken, and carpets hoovered.

Liz, when asked about how she created such a natural tone to the film said:

“A lot of the scenes were improvised, with the cast, around different ways they

use energy around the home. They all got on so well and had fun mucking about

together so the energy felt like a family having fun from the outset.

The film was shot on 35mm by the very talented Justin Brown. Post production

by Jon Hollis on Flame and graded by Vic Parker both at Raised By Wolves.


Welcome to Nice Shirt, Richard Jung


30 November 2015

A warm roast dinner welcome to our new resident foodie Richard Jung! Richard joins us with an already impressive catalogue documenting all things delicious. Richard was born with that wondrous ability to create syneasthetic sensations, just watch his spots and tell us if you can’t taste those strawberries.

Welcome to Nice Shirt, Gerald McMorrow


10 November 2015

We are very excited to welcome Gerald McMorrow to our Commercial Directors roster.

Gerald hardly needs any introduction as he is firmly established in the London and European commercials market.

With hugely successful campaigns for Jaguar, Panasonic, AOL, Lloyds, Seat, UEFA, Camelot and Alton Towers already benefitting from his directorial skills he is looking forward to this new chapter in his career.

His commercial work has picked up awards from the Creative Circle, The Green Award and The British Television Advertising Awards.

Gerald is also an established feature film director with the noir fantasy thriller ‘Franklyn’ starring Ryan Phillipe, Eva Green, Bernard Hill and Sam Riley, which gained critical and commercial success.

My Goodness,
Olly Goodrum joins Nice Shirt


9 September 2015

My Goodness, Olly Goodrum joins Nice Shirt

We at Nice Shirt are very pleased to welcome Olly Goodrum to our Commercials roster

Olly comes from a very successful short film and music video background. His stand out short film “This is Vanity” has been broadcast on Channel 4, shortlisted by BAFTA and highly acclaimed across the world. The self-penned drama has no less that 17 official selections at festivals, 10 nominations for best short and 3 wins. Not Bad!

Olly’s music video for Casual Sunshine’s Consequences of the Kill has been nominated for and won several awards. It’s a dramatic story of a suburban community battling for survival, a skillfully woven narrative with strong poetic visuals.

Olly already has two very accomplished charity commercials on his reel for Samaritans & Macmillan. He’s keen to build on these and take his commercials career into the next phase at Nice Shirt.

Nice Shirt is continuing its 10-year history of scouting for and developing new talent fresh to the London, UK and Word-wide commercials market.

Olly’s impressive knowledge of cinema is reflected in his lovingly curated collection of classic film gifs, available for inspection by appointment only.