Nice Shirt are excited to announce that director Matthieu Mantovani is joining their roster for UK commercial representation.

Matthieu Mantovani is a groundbreaking director with a remarkable ability to immerse himself in cinematic worlds, both real and generative. After a spell as part of avant-garde directorial collective Zoo, Matthieu embarked on his solo directing career, accumulating acclaimed work for brands such as Mercedes, Volkswagen, EDF and Toyota.

Matthieu’s style weaves the threads of narrative, humour, and emotion with a deep understanding of the possibilities of visual effects. An artist with a seemingly boundless imagination, Matthieu has become increasingly drawn to the limitless canvas and raw potential of generative AI. His work pushes visual boundaries as he brings his bold, original and often startling concepts to life through AI. Initially an experimental endeavour, his AI work – directed under the moniker Beyond Human – soon caught the attention of contemporary art galleries and went on to became a structured commercial and artistic practice. In 2024, Matthieu founded the Année Zero gallery, which is specifically dedicated to featuring the work of pioneering AI artists. Matthieu continues to direct both live-action and AI filmic content internationally, fuelled by an enduring passion for cinema. 

Nice Shirt EP Richard Martin says: “Matthieu and I have worked together, on and off, for many years. I’ve always loved his quirky comic sensibility, and he was one of the first directors I knew to really understand the artistic potential of photorealistic CGI. During lockdown I was startled by some of the AI generated stills work he was posting, and his dystopian, darkly funny AI film “Greetings From The New World” is one of the most compelling and unsettling pieces of AI film work that I’ve seen. I’ve heard much talk in the last months about how AI will be used as a tool to complement traditional filmmaking craft. Matthieu is the first person I’ve spoken to personally that I really believe knows what he’s talking about and has the skills to intelligently and artistically implement that ambition. Our first AI chat was mind-blowing, and ranks as as one of my most interesting Zoom calls to date. I’m incredibly excited to be collaborating with him again in this brave new world”.