JJ Keith

Cat · Bosch

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JJ Keith

Cat · Bosch

The Light At The Start Of Everything

by Kim Geldenhuys

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24 April 2019

The Okavango Blue Diamond is a once in a lifetime find that rivals the famous Hope Diamond. It’s the largest blue diamond ever found in Botswana at 20.46 carats of almost flawless clarity. Blue diamonds are amongst the rarest found in nature. So, its befitting that the film to accompany this exceptional and extraordinary gem is emotive and epic in its scale.

Kim Geldenhuys stunning and evocative film is a powerful sensory journey through themes of the cosmos, natural forces, planetary elements and humanity at its most fundamental. The words were written in collaboration with celebrated South African poet Iain S. Thomas.

The film features the landscape of Botswana and its people. The diamond actually belongs to the people of Botswana. The Okavango Diamond Company is a government owned entity and the proceeds of the sale of the diamond will go directly to the funding of hospitals, schools and conservation in Botswana.

JJ Keith

Cherries · Monte White

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JJ Keith

Cherries · Monte White

This is the latest instalment of JJ’s Keith’s increasingly absurd quest for exotic ingredient that don’t go into Monte White’s non-nonsense yogurts.

This episode focuses on unfeasibly large moon cherries, hand-picked by virgins, allegedly.

Kim Geldenhuys

Step In · Glo

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Kim Geldenhuys

Step In · Glo

Kim Geldenhuys latest, for Nigerian mobile network Glo, featuring brick-layer turned heavy-weight champ, the mighty AJ!

Kim Geldenhuys Joins Nice Shirt

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14 March 2019

 We at NSF are very pleased to announce that highly regarded director Kim Geldenhuys is joining our UK roster.

Industry bible Shots listed him amongst the “Top 100 Creative Minds” in the world and he’s also included in Ad Age’s Global list of the top 100 directors, as well as regularly being listed in the Gunn Report’s top 20 most awarded directors.

The sheer class and authenticity of his wonderfully varied body of work has led to him being consistently featured at award shows around the world, winning awards at Cannes, Clios, One Show and many more.

His film for Topsy – Selinah won Gold at Cannes, as well as South Africa’s first Grand LIA at the London International Advertising Awards, and numerous other international awards. His work covers brand such as Audi, Cadburys, Molson, KFC, BMW, KFC, and Prudential.

Serendipity brought Kim & Nice Shirt together, when they collaborated on a Globalcom job featuring world heavyweight champ Anthony Joshua in late 2018.

Nice Shirt MD Richard Martin: “Getting together with Kim for the Glo job was a rare & wonderful piece of serendipity – a timely introduction from a great mutual friend. The job was a special one – very hard for lots of reasons, but infused with positive energy – no small part of it radiated by the mighty Anthony Joshua himself. I absolutely love Kim’s work – it’s wonderfully varied, superbly subtle and always soulful. I have the same little tingle – the feeling of being a good fit – as when I first saw, many moons ago, Stuart Douglas and Jesper Ericstam’s work.”

Kim is a true gent, modest and engaging, but, also a truly innovative thinker who likes to keep moving and is disinclined to repeat himself and disinclined to repeat himself. 

JJ Keith

Peter Bendler · Monte White

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JJ Keith

Peter Bendler · Monte White

Intrepid as ever, comedy director JJ Keith, in his latest campaign for new yoghurt brand Monte White, scours the four (in this case-three) corners of the globe in search of the most wildly exotic ingredients.

The natty narrator is wonderfully suave and silver tongued, rather like JJ himself.

This is the first in three executions of escalating absurdity. Good wholesome fun.

Stuart Douglas

Provenance · Aldi

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Stuart Douglas

Provenance · Aldi

Stuart Douglas’s latest for Aldi is a beautifully shot farm to fork story – and a cheeky comment on the love hate nature of Anglo-French relations.

Vive le rosbif! Vive l’entente cordiale!

Jesper Ericstam

Freedom · Telia X

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Jesper Ericstam

Freedom · Telia X

Times are unsettled, but despite what the papers say, humans are amazing: funny, quirky, compassionate. Endlessly inventive and adaptable.

If you’re anything like us, Jesper’s latest film for mobile network Telia X will make you feel a bit better about the world, for a couple of minutes at least, by highlighting some of the slightly bonkers ways we can utilize our increasing ability to communicate without limits.

Let’s face it, there really are a very few things in life more liberating that photographing oneself naked whilst standing on the bathroom ceiling. Please do try this at home.

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