Nice Shirt are delighted to have signed Fabia Martin to their roster of directors.

A born adventurer and storyteller, Fabia cut her teeth on documentary films with subjects as varied as: eating jellyfish, the mayhem of Pakistani cricket festivals, a 10-year-old footballing prodigy from a remote Scottish island, dogfighting, the menopause and abstract impressionism.

Her films for Google, Visa, Sony, Nike and Sennheiser show that she is already creating fresh and effective commercial work, and her excellent recent short, The Rev, about a repressed vicar, is deliciously funny and life-affirming.

Nice Shirt EP Richard Martin (no relation) said: “Fabia’s diverse work oozes intelligence, curiosity and an irreverent sense of fun. We can’t wait to see what she makes next.”

Jesper Ericstam’s latest, for Norwegian mobile phone company One Call, is a series of cautionary tales about how easy it is to spend one’s money.