Kim Geldenhuys

First Time · Hyundai

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Kim Geldenhuys

First Time · Hyundai

Kim returns to his car-shooting roots with a new spot for the launch of the Hyundai Genesis – the first SUV produced in the Genesis range. The treatment set out to create a union between the intoxicating human experience of first time encounters and dramatic car footage. This subtle performance opportunity with great cast and exciting car work is what drew Kim to the project.

Shot around South Africa, the commercial captures the spirit of how nothing ever feels like the first time.

NHS “Pass It On”
by Jesper Ericstam

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20 December 2019

We’ve all got to go sometime, and when we do, why not pass on the good bits that remain?

Everyday someone dies in need of an organ transplant.  So, from next spring the law around organ donations in England is changing – to enable more people to pass on their organs, to save more lives. This means that unless people choose to opt out (or are in an excluded group), they will be considered as having agreed to donate their own organs when they die.

Nice Shirt director Jesper Ericstam worked with Pablo London to develop the idea, and generously agreed to offer his services for free, as did all the key crew, in order to make the most of the available budget. We were overwhelmed by the readiness of people to help us to help the NHS. The result is this lovely, dreamy, sad but ultimately uplifting film.

H&M “Happy Christmas”
by Max Vitali

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3 December 2019

Warm and fuzzy – that’s us at Nice Shirt in a nutshell – a walnut, a hazelnut or Brazil nutshell,  as it’s Christmas.

And if you don’t get the warm and fuzzies from the latest H&M Christmas campaign then you’re a frozen turkey. 

Anyway, we are very happy to have humbly service-produced this fine campaign directed by our good friend Max Vitali. A mammoth production over 6 hectic days and nights featuring a cast from every walk of London life. 

In true Max style the films push the stylistic boundaries and benefit from having a client willing to fully embrace the wonderful diversity of real modern Britain – a land that, in our humble opinion, feels a tad less fake-snowy-Val-Donican-jumpered-medieval-cum-Dickensian-hodge-podge than that inhabited by some other stores…

It also includes what must be the most untrumpeted and understated appearance by a Premiership Footballer in all advertising. But a Sterling performance, none-the-less.

Stuart Douglas

Festive · Nespresso

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Stuart Douglas

Festive · Nespresso

Harvey Eaton Joins Nice Shirt

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17 October 2019

We at Nice Shirt are very pleased to announce the arrival of Harvey Eaton to our directors’ roster.

Harvey comes from an editing background and recently made the move into directing. He already comes with an impressive folio of work for one so young. His work includes a full 5 film campaign for French supermarket giant Carrefour, and spots for Icelandair and Sky Bet. He has just finished a brilliant and entertaining short documentary called ‘Bet on Yourself’ about John Reeve, a charming, roguish adventurer and bon-vivant.

Click below to see Harvey’s reel.

JJ Keith

Cat · Bosch

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JJ Keith

Cat · Bosch

The Light At The Start Of Everything

by Kim Geldenhuys

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24 April 2019

The Okavango Blue Diamond is a once in a lifetime find that rivals the famous Hope Diamond. It’s the largest blue diamond ever found in Botswana at 20.46 carats of almost flawless clarity. Blue diamonds are amongst the rarest found in nature. So, its befitting that the film to accompany this exceptional and extraordinary gem is emotive and epic in its scale.

Kim Geldenhuys stunning and evocative film is a powerful sensory journey through themes of the cosmos, natural forces, planetary elements and humanity at its most fundamental. The words were written in collaboration with celebrated South African poet Iain S. Thomas.

The film features the landscape of Botswana and its people. The diamond actually belongs to the people of Botswana. The Okavango Diamond Company is a government owned entity and the proceeds of the sale of the diamond will go directly to the funding of hospitals, schools and conservation in Botswana.

JJ Keith

Cherries · Monte White

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JJ Keith

Cherries · Monte White

This is the latest instalment of JJ’s Keith’s increasingly absurd quest for exotic ingredient that don’t go into Monte White’s non-nonsense yogurts.

This episode focuses on unfeasibly large moon cherries, hand-picked by virgins, allegedly.

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