Welcome to Nice Shirt,
Sune Sørensen


12 September 2022

We at Nice Shirt are very pleased to announce the arrival of Sune Sørensen to our director’s roster.

Sune is a natural director with an impressive portfolio of commercial work. His attention to detail and commitment to the story is immense. Collaborative and highly creative Sune comes to us with a phenomenal list of awards and nominations.

Sune believes that film is the perfect medium for emotional storytelling:  “I come alive when I direct. It’s the best place in the world. I find it the perfect medium for storytelling. Nothing else compares…”


Welcome to Nice Shirt,
Greg Bell


22 March 2022

Nice Shirt are very pleased to announce the addition of comedy director Greg Bell to our roster. 

His consistently funny ads have won a plethora of awards including Cannes Gold Lions & One Show Golds.  His work is included in the permanent collection of the Museum of Modern Art, the Clio Hall of Fame, and two different campaigns included in USA Today’s “Best of the Decade.”

Richard Martin, EP of Nice Shirt Films says: “He’s got impeccable instincts for casting and performance, and a deep, technical understanding of what makes comedy (and advertising) tick”.

Greg Bell’s latest campaign, for Procell, amusingly highlights the hidden costs of labour for businesses if they buy cheap batteries.

Enter The Battery Changers.

Welcome to Nice Shirt,
Emma Debany


27 January 2022

Nice Shirt are thrilled announce the signing of Emma Debany to our director’s roster. Emma makes commercials and shorts that are funny and fresh and often celebrate the absurd.

Emma is a natural director with a sharp eye for production design and impeccable comedic timing. “I’ve always loved twisting perception, playing with the unexpected, and finding humour in the surrealness of everyday life.”

Her commercial career already includes work for Apple, Next Insurance, Pedigree and Jack In The Box.