Lucy Bridger’s short, Mothering,
wins UK Film Festival Top Honour

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5 December 2018

We at Nice Shirt are very proud to announce that Lucy Bridger’s Mothering has won the top award for Best British Short Film at the 2018 UK Film Festival.

Lucy’s film tells the story of  young girl, Mia, arriving at her new foster home. When her first period arrives in the early hours, help comes in the form of her foster parent’s elderly mother, Pauline.

Lucy joined Nice Shirt earlier this year and has directed commercials for Dove, Fairy and Persil. Her short films have garnered much critical praise and we are excited about Mothering doing so well. It has been shortlisted for several other festivals so watch this space.

Rewe by Liz Murphy

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22 November 2018

Liz Murphy’s latest for Rewe, highlighting the store’s charitable endeavors this Christmas, is a beautifully told story about how children can do extraordinary things when they really want to.

As usual, Liz’s sensitivity to what makes children tick allows her to direct perfectly convincing performances, complemented by her meticulous styling and Kasper Wind’s beautiful photography.

Jesper Ericstam

Lonely This Christmas · Telia

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Jesper Ericstam

Lonely This Christmas · Telia

Jesper Ericstam making a beautifully crafted Christmas ad has now become something of a festive tradition. This year it’s a film for Norwegian telecom company Telia – a simple story of how technology can make you feel connected to the ones you care about, no matter where you are.

There is nothing particularly ground-breaking or novel about the concept, but Jesper’s instinct for storytelling, and obsessive eye for detail – plus a wonderful cameo from a howly Dalmatian – make it a heart-warming winner.

United We Dream by New Talent signing Emilio Gamal Boutros

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12 November 2018

We are all, at Nice Shirt, absolutely thrilled that, Emilio Gamal Boutros has very deservedly won an ADCAN award hot on the heels of him joining the Nice Shirt New Talent roster.

ADCAN is an international competition which invites up and coming filmmakers to create and submit a completed commercial for a live charity brief.

The film, for US charity United We Dream, highlights the unfair treatment of many undocumented immigrants under the Trump administration.

It’s a hard-hitting concept, and fabulously well realised, especially given the production restrictions of having to cast and shoot in the UK. Emilio came up with the idea, wrote and directed the film in the space of month, ably produced by Jack Cain (another member of the Nice Shirt team).

Emilio is a graduate of the prestigious Arts University of Bournemouth, and has been making short films and music videos since leaving the college, as well as working as a researcher at Nice Shirt.

Richard Martin, Nice Shirt’s EP, says: “We have high-hopes for Emilio. Beneath his self-effacing exterior he is one of the brightest, most creative and hardest working people I’ve ever met. His directorial work already shows a distinctive style and I’m sure there is much more to come. The ADCAN award is evidence of a considerable talent.”

The Royal British Legion
by Tareq & Stuart Douglas

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6 November 2018

We have a warm and fuzzy feeling at Nice Shirt towers after this year’s offering for The Royal British Legion’s Poppy Appeal finally aired.

Co-directed by Tareq & Stuart Douglas, the campaign features some truly impressive individuals: British Paralympian Richard Whitehead MBE; war hero and Victoria Cross recipient Johnson Beharry; Mark Strong, Bear Grylls, Mumsnet’s Justine Roberts and a host of others.

The film explains what life-changingly significant contributions the WW1 generation made to our world, in a time of deep and dark conflict that puts the current Euro-shambles into perspective.

Humbling stuff with which we are very proud to have been involved.

Shell by Stuart Douglas

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17 September 2018

Stuart’s second film for Shell’s Partnership series is a fascinating insight into the world of professional basketball training – which is increasingly psychological as well as physical.

The film profiles Charlotte based Brandon Payne, who trains Stephen Curry – twice NBA MVP and regarded by many players and analysts as the greatest shooter in NBA history – which I guess makes him an NBA MVP GOAT.

It seems that it’s not enough to be tall, blisteringly fast, strong, accurate and fitter than a butcher’s dog – you also need to have superhuman spatial awareness, the reflexes of a praying mantis, the ability to multitask that would see most of us lie down and start weeping and a calm but unshakable motivation that is frankly beyond most mortals. Oh, and science, lots and lots of science, and then some more science.

Think you’re pretty good at shooting hoops – think again.

Lucy Bridger

Mothering · Trailer

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Lucy Bridger

Mothering · Trailer

We’re excited to share both the trailer and the news that Lucy Bridger’s self-written short film ‘Mothering’ will have it’s UK premiere at the Encounters Festival in September. Encounters is seen as the UK’s leading short film festival. It is renowned for discovering, supporting and developing new talents in filmmaking, and is also BAFTA and Oscar qualifying.

The film tells the story of a young girl, Mia, arriving at her new foster home. When her period arrives in the early hours, help comes in the form of her foster parent’s elderly mother, Pauline.

Stay tuned for updates on when and where to see it next…

JJ Keith

A Thousand Words · Hamburg Film Fest

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JJ Keith

A Thousand Words · Hamburg Film Fest

A picture speaks a thousand words – so said someone once – but in this case 12 pictures speak 137 words – I know I counted them – every single one -that’s an average of 11.63333333 words a picture, proving that the old adage is inaccurate, lazy and a little bit boastful.

Dubious statistics aside, JJ Keith’s powerful imagery and self -penned words to promote the 2018 Hamburg Film Festival Trailer are by turn funny, emotive, thought-provoking and controversial – as any self-respecting Film Festival ought to be, with Mark Strong’s thoughtful VO read lending a suitably A List range and gravitas to the offering.

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