Kim Geldenhuys

Step Up · Glo

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Kim Geldenhuys

Step Up · Glo

Kim Geldenhuys latest, for Nigerian mobile network Glo, featuring brick-layer turned heavy-weight champ, the mighty AJ!

Kim Geldenhuys Joins Nice Shirt

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14 March 2019

 We at NSF are very pleased to announce that highly regarded director Kim Geldenhuys is joining our UK roster.

Industry bible Shots listed him amongst the “Top 100 Creative Minds” in the world and he’s also included in Ad Age’s Global list of the top 100 directors, as well as regularly being listed in the Gunn Report’s top 20 most awarded directors.

The sheer class and authenticity of his wonderfully varied body of work has led to him being consistently featured at award shows around the world, winning awards at Cannes, Clios, One Show and many more.

His film for Topsy – Selinah won Gold at Cannes, as well as South Africa’s first Grand LIA at the London International Advertising Awards, and numerous other international awards. His work covers brand such as Audi, Cadburys, Molson, KFC, BMW, KFC, and Prudential.

Serendipity brought Kim & Nice Shirt together, when they collaborated on a Globalcom job featuring world heavyweight champ Anthony Joshua in late 2018.

Nice Shirt MD Richard Martin: “Getting together with Kim for the Glo job was a rare & wonderful piece of serendipity – a timely introduction from a great mutual friend. The job was a special one – very hard for lots of reasons, but infused with positive energy – no small part of it radiated by the mighty Anthony Joshua himself. I absolutely love Kim’s work – it’s wonderfully varied, superbly subtle and always soulful. I have the same little tingle – the feeling of being a good fit – as when I first saw, many moons ago, Stuart Douglas and Jesper Ericstam’s work.”

Kim is a true gent, modest and engaging, but, also a truly innovative thinker who likes to keep moving and is disinclined to repeat himself and disinclined to repeat himself. 

JJ Keith

Peter Bendler · Monte White

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JJ Keith

Peter Bendler · Monte White

Intrepid as ever, comedy director JJ Keith, in his latest campaign for new yoghurt brand Monte White, scours the four (in this case-three) corners of the globe in search of the most wildly exotic ingredients.

The natty narrator is wonderfully suave and silver tongued, rather like JJ himself.

This is the first in three executions of escalating absurdity. Good wholesome fun.

Stuart Douglas

Provenance · Aldi

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Stuart Douglas

Provenance · Aldi

Stuart Douglas’s latest for Aldi is a beautifully shot farm to fork story – and a cheeky comment on the love hate nature of Anglo-French relations.

Vive le rosbif! Vive l’entente cordiale!

Jesper Ericstam

Freedom · Telia X

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Jesper Ericstam

Freedom · Telia X

Times are unsettled, but despite what the papers say, humans are amazing: funny, quirky, compassionate. Endlessly inventive and adaptable.

If you’re anything like us, Jesper’s latest film for mobile network Telia X will make you feel a bit better about the world, for a couple of minutes at least, by highlighting some of the slightly bonkers ways we can utilize our increasing ability to communicate without limits.

Let’s face it, there really are a very few things in life more liberating that photographing oneself naked whilst standing on the bathroom ceiling. Please do try this at home.

Stuart Douglas

Cúl An Tí · Trailer

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Stuart Douglas

Cúl An Tí · Trailer

Stuart rarely has time to make films for himself, but we are glad when he does.

His latest personal project is Cúl An Tí (gaelic for The Back Of The House, the title of Seán Ó Ríordáin’s haunting poem.)

A spare and deeply emotional story of grief, memory and mortality, the film tells of the homecoming of a daughter to visit her terminally ill, emotionally stunted mother. Shot on location in County Wicklow, Ireland, it evokes the spirit of changing Ireland, and beautifully and convincing depicts a family struggling to come to terms with its painful past.

“First Dance” by Liz Murphy

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8 January 2019

Remember when you were young and in love? Oh to be so unjaded and full of novel hormones.

Liz Murphy’s latest for McDonalds evokes a set of feelings that most of us remember, whether fondly or cringingly – your first slow dance at the school disco.

The emotional intensity is captured though the knowing eyes of two dads on the taxi run, and is handled with Liz’s usual subtlety and charming sensitivity to the reality of everyday life’s little dramas.

As often recently, McDonalds manage to deftly integrate their offering convincingly and unobtrusively, with the minimum of fuss and zero sinister clowns.

Liz Murphy

Daddy's Little Girl · McDonalds

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Liz Murphy

Daddy's Little Girl · McDonalds

It’s the little things. Family rituals, love them or hate them, play a huge part in our lives, especially at this time of year – small routines and gestures are loaded with the emotions of shared experience that are difficult to articulate.

Liz Murphy’s latest for McDonalds eloquently and effortlessly channels this idea. An apparently strained father daughter relationship is affected by the latest in a series of small gifts that signify some big emotions.

Liz’s sublime storytelling ability and obsessive eye for details are used to full effect in this gently emotive Christmas tale.

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