We at Nice Shirt Films are very pleased to announce the addition of Alex Simpson to our director’s roster.

Alex has been busy in her career to date making films for John Lewis & Partners, Barclays, the NSPCC, GHD and many more. Her contemporary style, attention to detail and innate sense of what looks good has meant a growing list of brands eager to work with her.

Alex’s award-winning documentaries also really catch the eye; Her most recent ‘The Fell Runner’ (a finalist at this year AOP Awards) is a joyful celebration of the niche sport that is a test of the mind as well as the body. And ‘Dambe’, shot on location in Lagos, is about an extremely violent world of bare-knuckle combat and follows a young Nigerian fighter called Taiwo.

She loves exploring and has a fascination with the big, difficult questions that we as humans sometimes find hard enough to understand, let alone answer. In her filmmaking she relishes human connections and delves into emotional subject matter. A celebration of the individuals who live near the edges and bold contemporary visuals are her twin passions.

Richard Martin Nice Shirt’s EP: “We love Alex’s work – she’s got a rare knack of – seemingly effortlessly – getting under the skin of her subjects and crafting films that articulate what it means to be human. She’s funny, thoughtful and fabulously self-motivated – which is helpful in these odd times. I think she’s going to do great things.”