Drive Smart by Jon Hollis

4 September 2020

Most of us wouldn’t dream of drink driving but driving tired is potentially just as deadly. Jon’s latest film for Road Safety Scotland and the Leith Agency is a simple but shockingly effective representation of the very real danger of driving in a fatigued state. Jon designed a rig to capture the close-up of the driver’s eye whilst actually on the move to achieve the level of authenticity he always strives for. Then several days in Flame with Jon at the controls posting roads, the accident and visualising the tragic but entirely avoidable end result.