An extremely fun campaign for the National Trust
4 August 2014
The delightful film sees a bunch of very bored-looking children stuck indoors with very little to do. Then, in a blink of an eye, we’re thrown outside with the kids into the joy of the great outdoors and all manner of encounters at National Trust locations.
The film is the centrepiece of the National Trust’s ‘50 Things To Do Before You’re 11¾‘ initiative to get children back-in touch with nature – in every sense – from holding creepy-crawlies and rock-pooling in the hunt for crabs, to the simple joys of rolling down big hills and sitting out under the stars for a spot of stargazing. All lovely clean, wholesome stuff. And lots of great moments to GIF!
The young director follows up her critically-acclaimed childhood bereavement charity spot with a film that evokes strong childhood memories of days gone by.