Kim’s work is always a fully sensory experience and his latest film for Hyundai evokes feelings, memories and sensations in a wonderful dreamlike state. Kim’s film for the launch of the luxury Genesis range creates a visual and auditory union between the intoxicating human experience of first-time encounters and beautifully shot dramatic car footage. This extraordinary film was shot on location in South Africa.
We’ve all got to go sometime, and when we do, why not pass on the good bits that remain?
Everyday someone dies in need of an organ transplant. So, from next spring the law around organ donations in England is changing – to enable more people to pass on their organs, to save more lives. This means that unless people choose to opt out (or are in an excluded group), they will be considered as having agreed to donate their own organs when they die.
Nice Shirt director Jesper Ericstam worked with Pablo London to develop the idea, and generously agreed to offer his services for free, as did all the key crew, in order to make the most of the available budget. We were overwhelmed by the readiness of people to help us to help the NHS. The result is this lovely, dreamy, sad but ultimately uplifting film.
Warm and fuzzy – that’s us at Nice Shirt in a nutshell – a walnut, a hazelnut or Brazil nutshell, as it’s Christmas.
And if you don’t get the warm and fuzzies from the latest H&M Christmas campaign then you’re a frozen turkey.
Anyway, we are very happy to have humbly service-produced this fine campaign directed by our good friend Max Vitali. A mammoth production over 6 hectic days and nights featuring a cast from every walk of London life.
In true Max style the films push the stylistic boundaries and benefit from having a client willing to fully embrace the wonderful diversity of real modern Britain – a land that, in our humble opinion, feels a tad less fake-snowy-Val-Donican-jumpered-medieval-cum-Dickensian-hodge-podge than that inhabited by some other stores…
It also includes what must be the most untrumpeted and understated appearance by a Premiership Footballer in all advertising. But a Sterling performance, none-the-less.
We at Nice Shirt are very pleased to announce the arrival of Harvey Eaton to our directors’ roster.
Harvey comes from an editing background and recently made the move into directing. He already comes with an impressive folio of work for one so young. His work includes a full 5 film campaign for French supermarket giant Carrefour, and spots for Icelandair and Sky Bet. He has just finished a brilliant and entertaining short documentary called ‘Bet on Yourself’ about John Reeve, a charming, roguish adventurer and bon-vivant.
Click below to see Harvey’s reel.