We at Nice Shirt Films are very pleased to announce the addition of Alex Simpson to our director’s roster.

Alex has been busy in her career to date making films for John Lewis & Partners, Barclays, the NSPCC, GHD and many more. Her contemporary style, attention to detail and innate sense of what looks good has meant a growing list of brands eager to work with her.

Alex’s award-winning documentaries also really catch the eye; Her most recent ‘The Fell Runner’ (a finalist at this year AOP Awards) is a joyful celebration of the niche sport that is a test of the mind as well as the body. And ‘Dambe’, shot on location in Lagos, is about an extremely violent world of bare-knuckle combat and follows a young Nigerian fighter called Taiwo.

She loves exploring and has a fascination with the big, difficult questions that we as humans sometimes find hard enough to understand, let alone answer. In her filmmaking she relishes human connections and delves into emotional subject matter. A celebration of the individuals who live near the edges and bold contemporary visuals are her twin passions.

Richard Martin Nice Shirt’s EP: “We love Alex’s work – she’s got a rare knack of – seemingly effortlessly – getting under the skin of her subjects and crafting films that articulate what it means to be human. She’s funny, thoughtful and fabulously self-motivated – which is helpful in these odd times. I think she’s going to do great things.”

Jesper Ericstam’s latest film is the first in a new campaign for home furnishing store Dunelm. A bold and heart-warming change in direction for Dunelm sees a light-hearted depiction of everyday dramas based on real customers’ stories. What really goes on behind the front door!

Crafted with Jesper’s trademark quirky humour and relentless attention to detail, it’s bound to raise a smile of recognition for most of us  – whether it’s the “everything drawer” where you stuff the unopened mail along with all the other little bits of ‘stuff’ that don’t belong anywhere else,  the “relaxing” bath shared with the kids and anyone else who fancies popping in, or the herculean task of trying to get the bloody duvet cover on – we’ve all been there…

Most of us wouldn’t dream of drink driving but driving tired is potentially just as deadly. Jon’s latest film for Road Safety Scotland and the Leith Agency is a simple but shockingly effective representation of the very real danger of driving in a fatigued state. Jon designed a rig to capture the close-up of the driver’s eye whilst actually on the move to achieve the level of authenticity he always strives for. Then several days in Flame with Jon at the controls posting roads, the accident and visualising the tragic but entirely avoidable end result.

We at Nice Shirt Films are delighted to welcome Matt Houghton to our directors’ roster.

Matt is a prolific, multi award-winning filmmaker who crafts intimate human stories. His films often stand astride the line between fact and fiction. He has an eye that spots beautiful and poignant in the everyday and seemingly ordinary.

Matt arrives at Nice Shirt with a commercial reel containing  many famous brands, including Google, Volkswagen, Strongbow, Toyota, Smart Car, Axe, Red Bull, Camelot, Save The Children, Nikon and The Guardian.

His short film Landline  – relating the real stories told to a help line set up to support gay farmers – deservedly won the 2018 Grierson Award for Best Documentary Short and a VIMEO Best of The Year 2019 Nomination. Landline was selected as part of the British Council/BFI’s #FiveFilms4Freedom campaign where it was watched over 450,000 times in 12 days, also won the HBO Short Documentary Award.