Tareq’s latest, a beautifully shot trailer for ITV’s flagship talent show The Voice, sees the legendary judges critiquing an array of exquisitely lit & art directed jars full of voices, before the climatic entry of this year’s forth judge – drumroll please!…. (who’s appearance is certain to provoke some form of OMG response from the punters.)
We love food here at NSF towers, eat to live? No, the reverse.
So, Richard Jung and everything he touches has a very special place in our hearts, one, he delights our eyes with stunning, mouth-watering, food films, and secondly, he’s always up for a spot of adventurous lunch.
His latest offering to fire up our senses and appetites is for French brand Delpeyrat. The film is a journey through all that is best about French artisan food. If advertising is about provoking a reaction of “I want that” then Richard’s film has succeeded perfectly.
We like making stuff at NSF and when one of our creative researchers and budding directors Emilio came to us saying he wanted to make a spec film for Fujifilm and “here’s the treatment” – we took one read and said, “ok do it”.
We already knew from his short films Emilio had the skills, so we made a few suggestions and gave him a budget and the rest was up to him and junior producer Jack Cain. All overseen by creative director Tareq and EP Richard Martin.
Emilio’s storytelling knowhow and wonderful eye for detail came to the fore and we think he has made a truly lovely and evocative film about street photography. Emilio’s brother Gabriel wrote and played the music for the film. Emilio also sourced an incredible VO taken from a Joel Meyerowitz photography masterclass.
Once might be a combination of talent and a bit of luck, twice looks like storytelling genius.
Jesper Ericstam, for the second year in a row, elevates the Allegro Christmas commercial into a beautiful and genuinely emotive piece of cinema storytelling.
Last year’s spot, featuring an old Polish man learning English. picked up the Grand Prix prize at Epica and numerous other plaudits, along with over 14 million Youtube hits.
Let’s see how this one goes…
When Sir Simon Rattle was on Desert Island Discs, he said his luxury would be an Italian coffee maker, so that he could make himself a really good cappuccino in the morning. (Not sure where he planned on plugging it in or getting the milk, but that’s another story). Sir Simon, apparently, loves the combo of the strong espresso saying “wake up immediately!” , and the soothing milk saying “but you know, it’s all going to be alright”.
We know what he means, and Stuart Douglas’s film for Nespresso, which encourages us to release our inner barista, beautifully captures a little bit of that vibe. And, mercifully, not a Clooney in sight.
The iconic Mercedes brand stands for many things – performance, luxury, reliability and precision. It now adds the cool humour of a bohemian femme fatale to that list of attributes.
Yes, you read that right.
The film is set in the morning after the night before and basically lets us know in very plain terms ‘almost’ is not anywhere near close enough.
Mercedes Service promises that your car will be ready exactly on time and nothing else is acceptable.
Kai’s cinematic style and wonderfully understated direction combined with layers of detail and atmosphere make this film eminently watchable and sets us up for a surprising and contrasting ending.
For some of us the bicycle has been a constant feature and friend throughout our lives, from the first giddy taste of freedom 2 wheels gave us to the trusty steed that we use to commute. Backies with our mates and hopefully that really cute girl/boy that we have been plucking up the courage to ask out for ages.
Being part of the summer gang that patrol the area on increasingly pimped up choppers, strength in numbers, to the lone adventures across grassy fields where the wind blew in our hair and we felt so alive.
Jespers Ericstam’s latest mini masterpiece for HSBC combines all these elements and so many more in a beautiful story of how the humble bicycle really is the way to travel. Emotions and memories are evoked in the way we have come to expect from Jesper’s gentle knowing and wonderfully poignant cinematic style.
See if you can spot at least a nod to one of the most iconic bicycle scenes ever made.