SOS Kinderdorf by Liz Murphy
Mengniu
Stuart Douglas
Stuart Douglas
Space Yogurt · Mengniu
How’s this for a USP – yoghurt made in space.
Stuart Douglas has, in the course of his career, travelled the world in search of making the most powerful and beautiful images. Now he boldly goes into space for Chinese super-yoghurt Guanyiru.
Taikonaut’s were blasted into the void (at Warner Brothers studios) and intercut with incredibly beautiful textural shots of our planet (shot in Iceland & Namibia) and micro close-ups of the very building blocks of life on earth (shot in a fish tank). Stuart’s photographic eye blends all these elements into an epic homogenous piece.
Apparently pro-biotic bacteria that are cultivated in space are stronger, tastier and better at doing pro-biotic stuff than the same bacteria that just hang around on Earth.
Yogurty space bacteria – who knew?
Anyway – in Stuart’s hands even yoghurt can take on a heroic stature.
Shot by Magni Augustsson, edited by Quin Williams at Tenthree and post-production at Raised By Wolves.
Gillette “The Meet Up” by Kai Schonrath
14 June 2017
We all love mob movies and how many of us have wanted to have that hard man reputation and stood in front of the mirror rehearsing wise-guy lines to an imaginary foe, and starting slicking back our hair, wearing more black clothes, sticking a toothpick between our lips, affected a Brooklyn accent in Pret a Manger and………oh so just me then ah – awkward.
Well we can all enjoy our mob fantasies with Kai Schonrath’s second film for Gillette. The Gillette mobsters are up to their usual shenanigans. This time gathering for a critical a handover in a remote pigeon shit encrusted warehouse. The tension is palpable as is the smell of guano and cheap aftershave. Kai’s cinematic filmmaking skills are to the fore as he ratchets up the face-off between the two opposing gangs of mobsters. The casting is impeccable and the denouement typical of Kai’s ability to turn a situation on its head and engage the audience brilliantly.
F’geddabout it you mooks.
RNLI
by Olly Goodrum
25 May 2017
Olly Goodrum’s latest film is for the RNLI – an awareness campaign that in the most visceral and intense way tells us how to survive falling into dangerously cold water. Olly’s film does not shy away from the reality and is both shocking and instructive.
This film is also the result of some serious production planning, courtesy of Olly’s producer brother Luke. A stellar team, was assembled, of underwater camera operators, stunt directors and a brave cast. All of whom were plunged into the D Stage water tank at Warner Brothers Studios.
BASF
Stuart Douglas
Stuart Douglas
Utility Poles · BASF
Stuart Douglas’s latest film, the first in a new campaign for chemical behemoth BASF, sees him recreating a series of natural disasters, to illustrate the benefits of BASF robust utility poles – one of myriad ways that BASF products positively, though largely anonymously, effect ordinary people’s lives.
The film feature three families caught up in a hurricane, a flood and a blizzard – the landscapes and human emotions captured in Stuart’s signature photographic style.
Written by Tim Delaney at Leagas Delaney, the film tells how BASF have created virtually indestructible utility poles that can help communities recover from extreme weather events the world over by maintaining electricity and communications.
Quorn
Spaghetti · Quorn
Having long used athletes to inform the of Quorn’s credentials as a healthy source of protein, for this campaign the brand turned to food maestro Richard Jung to focus on making the meat substitute look & taste delicious. No mean feat.
The films, of which this is the first to air, feature a series of inspiring ideas for everyday recipes for ordinary folk – not just tree hugging hippies and Olypmic long distance runners.
Alan Davies, of QI fame, voices the films in a Q&A format, and the results look, well, good enough to eat.
“Bring The Good Times Back”
by Jesper Ericstam
23 January 2017
Christmas is over but that’s no reason to stop having a good time! Jesper Ericstam shows us how in his latest work; a story of a young girl who is tired of her family’s busy lifestyle so takes it upon herself to bring happiness back into her home.
Jesper has been busy in January! Here’s a second film for the French Supermarket E.Leclerc celebrating twenty years of its successful brand.
Allegro “What are you looking for?”
by Jesper Ericstam
2 December 2016
One of our other directors watched this commercial – yes it’s a commercial – by a rival director and in a very small voice said – “that is almost perfect – I actually had an emotion, I must go now”. He hasn’t been seen for a few days, but we are pretty sure he’ll turn up at Shoreditch House at some point.
What more can we say – Jesper does it again and elevates an ad for online retailer Allegro into a wonderful piece of storytelling.
We’re a bit biased, but surely this is a contender for the best Christmas ad this year?