BASF

Stuart Douglas

PLAY

Stuart Douglas

Utility Poles · BASF

Stuart Douglas’s latest film, the first in a new campaign for chemical behemoth BASF, sees him recreating a series of natural disasters, to illustrate the benefits of BASF robust utility poles – one of myriad ways that BASF products positively, though largely anonymously, effect ordinary people’s lives.

The film feature three families caught up in a hurricane, a flood and a blizzard – the landscapes and human emotions captured in Stuart’s signature photographic style.

Written by Tim Delaney at Leagas Delaney, the film tells how BASF have created virtually indestructible utility poles that can help communities recover from extreme weather events the world over by maintaining electricity and communications.

Quorn

PLAY

Spaghetti · Quorn

Having long used athletes to inform the of Quorn’s credentials as a healthy source of protein, for this campaign the brand turned to food maestro Richard Jung to focus on making the meat substitute look & taste delicious. No mean feat.

The films, of which this is the first to air, feature a series of inspiring ideas for everyday recipes for ordinary folk – not just tree hugging hippies and Olypmic long distance runners.

Alan Davies, of QI fame, voices the films in a Q&A format, and the results look, well, good enough to eat.

Allegro “What are you looking for?”
by Jesper Ericstam

READ MORE

2 December 2016

One of our other directors watched this commercial – yes it’s a commercial – by a rival director and in a very small voice said – “that is almost perfect – I actually had an emotion, I must go now”. He hasn’t been seen for a few days, but we are pretty sure he’ll turn up at Shoreditch House at some point.

What more can we say – Jesper does it again and elevates an ad for online retailer Allegro into a wonderful piece of storytelling.

We’re a bit biased, but surely this is a contender for the best Christmas ad this year?

Xiaomi

Stuart Douglas

PLAY

Stuart Douglas

Curiosity · Xiaomi

We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.

– Walt Disney. 

In 2016, where at every turn a horrible surprise is lurking, Stuart’s spot for smart phone manufacturer Xiaomi is a refreshing take on the unknown. Led by children through various stunning landscapes and intriguing locations we’re reminded that the unknown can hold hope and excitement, as well as an opportunity for (good) change. A spot of epic proportions, Stuart’s eye for locations and casting stand this film apart, along with the excellent voice over, by Stuart’s own daughter. 

Tobias Perse
Joins Nice Shirt

READ MORE

27 October 2016

Nice Shirt Films are very pleased to announce the arrival of Tobias Perse, director.

Who the hell is Tobias Perse? You may reasonably ask.

He’s man of letters, who dived into to directing commercials after a career in publishing – he worked at Rolling Stone magazine, once editing the late great Hunter S Thompson, which he survived with only minor contusions and a hefty therapist bill.

We urge you to read his biography & watch his work – both are extremely entertaining.

He’s made award–winning documentaries & some very original, insightful & funny films.

One Call “Try Buy” by Jesper Ericstam

READ MORE

17 October 2016

Jesper Ericstam’s latest campaign for Norwegian mobile network One Call, features three discerning sets of consumers road testing beds, pets and men with moustaches.

Filled with Jesper’s trademark obsessive attention to detail and wonderfully dead-pan humour, these films are real winners (if only of Jesper’s imaginary award, the fabled Golden Beaver).

We in the office think that the try before you buy idea has legs & ought to be the norm, although local research at The Shaston Arms seem to indicate that the bar staff think otherwise.

·