We like making stuff at NSF and when one of our creative researchers and budding directors Emilio came to us saying he wanted to make a spec film for Fujifilm and “here’s the treatment” – we took one read and said, “ok do it”.

We already knew from his short films Emilio had the skills, so we made a few suggestions and gave him a budget and the rest was up to him and junior producer Jack Cain. All overseen by creative director Tareq and EP Richard Martin.

Emilio’s storytelling knowhow and wonderful eye for detail came to the fore and we think he has made a truly lovely and evocative film about street photography. Emilio’s brother Gabriel wrote and played the music for the film. Emilio also sourced an incredible VO taken from a Joel Meyerowitz photography masterclass.

When Sir Simon Rattle was on Desert Island Discs, he said his luxury would be an Italian coffee maker, so that he could make himself a really good cappuccino in the morning. (Not sure where he planned on plugging it in or getting the milk, but that’s another story). Sir Simon, apparently, loves the combo of the strong espresso saying “wake up immediately!” , and the soothing milk saying “but you know, it’s all going to be alright”.

We know what he means, and Stuart Douglas’s film for Nespresso, which encourages us to release our inner barista, beautifully captures a little bit of that vibe. And, mercifully, not a Clooney in sight.