Olly Goodrum’s latest film is for the RNLI – an awareness campaign that in the most visceral and intense way tells us how to survive falling into dangerously cold water. Olly’s film does not shy away from the reality and is both shocking and instructive.

This film is also the result of some serious production planning, courtesy of Olly’s producer brother Luke. A stellar team, was assembled, of underwater camera operators, stunt directors and a brave cast. All of whom were plunged into the D Stage water tank at Warner Brothers Studios.

Christmas is over but that’s no reason to stop having a good time! Jesper Ericstam shows us how in his latest work; a story of a young girl who is tired of her family’s busy lifestyle so takes it upon herself to bring happiness back into her home.

Jesper has been busy in January! Here’s a second film for the French Supermarket E.Leclerc celebrating twenty years of its successful brand.

One of our other directors watched this commercial – yes it’s a commercial – by a rival director and in a very small voice said – “that is almost perfect – I actually had an emotion, I must go now”. He hasn’t been seen for a few days, but we are pretty sure he’ll turn up at Shoreditch House at some point.

What more can we say – Jesper does it again and elevates an ad for online retailer Allegro into a wonderful piece of storytelling.

We’re a bit biased, but surely this is a contender for the best Christmas ad this year?

Nice Shirt Films are very pleased to announce the arrival of Tobias Perse, director.

Who the hell is Tobias Perse? You may reasonably ask.

He’s man of letters, who dived into to directing commercials after a career in publishing – he worked at Rolling Stone magazine, once editing the late great Hunter S Thompson, which he survived with only minor contusions and a hefty therapist bill.

We urge you to read his biography & watch his work – both are extremely entertaining.

He’s made award–winning documentaries & some very original, insightful & funny films.