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Camping Weekend · Activia

Liz’s latest is a joyful slice of authentic family life, chock-full of spot-on family holiday references… are we there yet??

The spot works on the basis that you can leave it to Activia’s fiendishly healthy desserts to make you feel good on the inside, so you can enjoy on feeling good on the outside. And so it proves with our Mum as she spreads the goodness across a delightful family trip to the countryside. She’s determined to make year’s camping trip the *best ever* camping trip, come rain and/or shine, arguments and/or boredom, complete with teepees, bunting, sing-songs and more.

Liz brings her beautiful photographic sensibility to the film, imbuing the film with a deft touch of believability – typically Liz, but not something we’ve come to expect from previous spots in this sector.

Tareq follows a group of Little Legends
on a Cup Final day they’ll never forget

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18 March 2015

The 2015 Capital One Cup Final was made all the more special for a merry band of competition winners, who joined the London Youth Choir to become the final’s official Little Legends, where they were given a once-in-a-lifetime chance to take over Wembley and help put on an amazing show.

Each Little Legend had an important part to play at the final. Such daunting tasks obviously requires a pre-match pep talk — in this case given by Kaiser Chief’s frontman Ricky Wilson. The film shows Ricky’s surprise introduction to the Legends at Wembley before the big game.

A few words of wisdom are given by The Voice’s most charming judge and then our Legends are off and away: we’re fully immersed into their special day with Tareq’s gently observational film giving us an exhilarating look at all the different amazing roles the Legends had at of football’s biggest occasions — from flag-barers to kit-hangers, spot-kickers to journalists, all done in front of 90,000 fans.

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The film demonstrates Tareq’s now well-established documentary filming talent, always perfectly capturing ‘The Moment’ in any environment. Seeing the London Youth Choir give us a stirring rendition of the national anthem is a highlight, with the joy written across the faces of all the Little Legends as they do their dream job particularly heart-warming. We’re gently guided through the Little Legends’ momentous day with a deft narrative touch that is a real pleasure to watch.

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