Iceland, the land of the midnight sun, is also the land of government-backed alcohol stores, acting as the only place to legally purchase booze of any sort. While this may sound a bit of an inconvenience to those of us in free-flowing, free-drinking countries, Vinbudin, the authority that runs the stores encourages Icelanders to buy booze at their shops, as their latest campaign directed by Borkor shows. The only inconvenience they want you to avoid when purchasing is forgetting your ID, backed by some entertaining (if slightly dubious) statistics.

The delightful film sees a bunch of very bored-looking children stuck indoors with very little to do. Then, in a blink of an eye, we’re thrown outside with the kids into the joy of the great outdoors and all manner of encounters at National Trust locations.

The film is the centrepiece of the National Trust’s ‘50 Things To Do Before You’re 11¾‘ initiative to get children back-in touch with nature – in every sense – from holding creepy-crawlies and rock-pooling in the hunt for crabs, to the simple joys of rolling down big hills and sitting out under the stars for a spot of stargazing. All lovely clean, wholesome stuff. And lots of great moments to GIF!

The young director follows up her critically-acclaimed childhood bereavement charity spot with a film that evokes strong childhood memories of days gone by.