2004 saw the birth of ‘The Facebook’, a company that has gone on to do relatively okay for itself. But it also saw the birth of the mighty Nice Shirt Films, and like any ten year-old, we’re very keen to tell everyone how proud we are to have made it to double figures.

As a little gift for ourselves, we have signed a brand new fresh talent to our small but perfectly-formed roster: Kai Schonrath. An immensely skilled film-maker, Kai’s graduating spec film, the hilarious Flowers, announced his arrival, being shortlisted for the Young Director Award.

Subsequent films have clearly demonstrated the super talented young man’s skills. A HIS Jeans spot starring semi-naked former Heavyweight Boxing Champion Vitali Klitschko and his frankly bonkers Pocket Symphonies film that saw the physical rebirth of classic music in human form were well received internationally.

Kai’s approach of telling unique stories in highly personal ways is one we are all very excited about. Repped by Czar in Germany, he is with Nice Shirt in the UK and is a talent to watch out for.

In case you didn’t know, The Blue Lagoon is the world-famous volcanic spa situated in deepest Iceland and is the country’s most popular visitor attraction. Its geothermal pools lets you soak in waters warmed and enriched by the Earth’s core. Their eponymous skincare collection extends the benefits of the naturally-heated spa to the home, with a range of products the perfect coalescence of science and beauty.

Borkur’s stunning film directed in partnership with Daniel Atlason and created by Dodlur, runs to a similar theme, showing the close-up, geological side of the spa’s skincare collection.The body of the spot is science in action: magma bubbles and oozes, lava explodes and cracks into dust, while water steams, bubbles and fizzes, all shot in spectacular close-up, giving us almost magical, otherworldly imagery accompanied by a haunting soundtrack.

The climax of the film follows our female bather from the spa to home, via Blue Lagoon’s laboratory where we glimpse at work done for the range’s production. Borkur enhances his varied repertoire with a film that demonstrates his abilities as an increasingly versatile director.

There’s a familiar image on the front page of this week’s Campaign magazine… Why, it’s from Liz’s National Trust spot! Catch the cover star here:

Answers on a postcard as to what time in the spot the still comes from.

Tareq’s rather brilliant and very stylish launch films for the British fashion label’s Autumn/Winter collection featured heavily in the latest edition of Campaign magazine, going under review in the fearsome ‘Private View’ feature – eek! We needn’t have worried however as Tareq’s films went down as a huge success – especially with guest critic and fashionista, Mary Portas.

“The Jaeger film was elegant and curious,” remarked Portas. “It left me wanting to hear more of the conversation. A scattering of posh Mums and daughters talking about Brits and our fabulous style. There was a risk here that this could have been a bit up itself, but the ‘leading ladies’ were intelligent, unscripted and natural, showing us simply that Jaeger is a brand for elegant grown-up women for whom style comes naturally.”

Thanks Mary!