In case you didn’t know, The Blue Lagoon is the world-famous volcanic spa situated in deepest Iceland and is the country’s most popular visitor attraction. Its geothermal pools lets you soak in waters warmed and enriched by the Earth’s core. Their eponymous skincare collection extends the benefits of the naturally-heated spa to the home, with a range of products the perfect coalescence of science and beauty.

Borkur’s stunning film directed in partnership with Daniel Atlason and created by Dodlur, runs to a similar theme, showing the close-up, geological side of the spa’s skincare collection.The body of the spot is science in action: magma bubbles and oozes, lava explodes and cracks into dust, while water steams, bubbles and fizzes, all shot in spectacular close-up, giving us almost magical, otherworldly imagery accompanied by a haunting soundtrack.

The climax of the film follows our female bather from the spa to home, via Blue Lagoon’s laboratory where we glimpse at work done for the range’s production. Borkur enhances his varied repertoire with a film that demonstrates his abilities as an increasingly versatile director.

There’s a familiar image on the front page of this week’s Campaign magazine… Why, it’s from Liz’s National Trust spot! Catch the cover star here:

Answers on a postcard as to what time in the spot the still comes from.

Tareq’s rather brilliant and very stylish launch films for the British fashion label’s Autumn/Winter collection featured heavily in the latest edition of Campaign magazine, going under review in the fearsome ‘Private View’ feature – eek! We needn’t have worried however as Tareq’s films went down as a huge success – especially with guest critic and fashionista, Mary Portas.

“The Jaeger film was elegant and curious,” remarked Portas. “It left me wanting to hear more of the conversation. A scattering of posh Mums and daughters talking about Brits and our fabulous style. There was a risk here that this could have been a bit up itself, but the ‘leading ladies’ were intelligent, unscripted and natural, showing us simply that Jaeger is a brand for elegant grown-up women for whom style comes naturally.”

Thanks Mary!

The film has made it onto the creative bible’s round-up of the week’s best work.