Nice Shirt Films

Libresse

Jesper Ericstam

Shout · Libresse

“Weeeeeellllleeeeeeeeellllllleeeeelllllll…”

The opening of “Shout” by Lulu is quite hard to get down in word form… and while we may not be too sure how you spell it, we are sure it’s a great start to a great song that is used to great effect in Jesper’s new one. Great!

It’s another winner from the big Swede: an infectious song teamed with marvellously observed comedy and spot-on performances. One of the things we always love with his work is the small details Jesper puts in his films that make them extra special: we love the crying-with-joy girl, the chest bump between the girls in the changing room and the snazzily patterned underwear worn by some of the winners.

The fine folks at Creativity Online love it: https://creativity-online.com/work/libresse-shout/3116
…while David Reviews called it “wonderful” https://www.davidreviews.com/DRFeaturedWork.asp?ClipID=36480

So it must be great!

IKEA

Jesper Ericstam

Bed For Life · IKEA

Jesper’s recent run of fantastic work continues with the follow-up to his acclaimed ‘Night Walkers’ spot for IKEA.

“Bed For Life” is a boy’s bed biography: from a cot to a fold-out bed, to his first mattress at uni to the newlyweds’ first four-poster, from the 70s & 80s through to present day. (The eagle-eyed would have spotted that the film is actually telling the life story of the nocturnally put-upon mum and dad from Jesper’s first IKEA spot https://vimeo.com/5738193)

Fans of Jesper’s work know what to expect: small fascinating details that reward repeated viewing, great casting and performance, spot-on art direction with a nod to trends & fads over a thirty-or-so year period and a warm and knowing humour, all shot in Jesper’s quirky and distinctive way (plus he keeps up his tradition of having at least one person in their underwear per spot he directs.)

The film was shot with Akestam Holst agency in Stockholm and is his latest in a terrific run of ads for Jesper: his ground-breaking Libresse spot was well-received throughout the industry and his “Save The Future” spot for Subaru features more Jesper magic. We look forward to what the rest of the year holds for him.

See more of Jesper’s work here: niceshirtfilms.com/directors/jesper-ericstam
And see more of Nice Shirt Films https://niceshirtfilms.blogspot.com

Verisure

Jesper Ericstam

Rabbit Party · Verisure

Jesper emerges from a busy Swedish summer with a series of spots for Verisure. The campaign, comprising of three spots, centre around various family scenarios using a new feature to control their home’s security & lighting via some sort of smart phone magic. Jesper brings his typical charm, warmth and slightly off-the-wall humour to these family home-based comedy spots, that recall his recent highly-praised work for IKEA (https://vimeo.com/64298543).

Our pick of the three spots is “Rabbit Party”, which sees the mother happily relieved at the message that her son is home safe and sound, with no knowledge of the ensuing feast he has planned for the family pets.

See more of Jesper’s work on his showreel: www.niceshirtfilms.com/directors/jesper-ericstam
And there’s always lots more fun at the Nice Shirt blog: www.niceshirtfilms.blogspot.com

Verisure

Jesper Ericstam

Tipsy Chicken · Verisure

Jesper emerges from a busy Swedish summer with a series of spots for Verisure. The campaign, comprising of three spots, centre around various family scenarios using a new feature to control their home’s security & lighting via some sort of smart phone magic. Jesper brings his typical charm, warmth and slightly off-the-wall humour to these family home-based comedy spots, that recall his recent highly-praised work for IKEA (https://vimeo.com/64298543).

See more of Jesper’s work on his showreel: www.niceshirtfilms.com/directors/jesper-ericstam
And there’s always lots more fun at the NS blog: www.niceshirtfilms.blogspot.com

BusExpress

Jesper Ericstam

Egg · BusExpress

Radiotjanst

Jesper Ericstam

The Whispering Game · Radiotjanst

Grilstad

Jesper Ericstam

The Lucky Pig · Grilstad

A little girl gets a pot-bellied pig for her birthday. In a pink roll-neck wooly jumper. What could possibly go wrong?

This new one from Jesper sees a daughter’s birthday treat turn into a father’s worst nightmare. The fallout (aka droppings) of adopting a pig into family life takes his toll on our doting dad, with the climax of the film seeing him at his wits’ end, standing over a frying pan filled with gently sizzling bacon…

It’s another slice of what Jesper does best: a charming glimpse into an odd chapter of family life, with a hint of the bizarre making it endearingly unforgettable.

See more Jesper-ness at the website: https://niceshirtfilms.com/directors/jesper-ericstam
And check out the blog, too: https://niceshirtfilms.blogspot.com

AMF

Jesper Ericstam

Yes · AMF

Jesper’s back… and it doesn’t get any more bonkers than this.

Only the brilliant Jesper Ericstam could make a pensions commercial this fun, weird and catchy. The many concerns of everyday Swedes about their retirement plans are soothed by a mad drumming Old Father Time high above the city, drumming along to classic Euro dance hit “Tarzan Boy”, a song last heard coming out of a dodgy Benidorm disco in 1985.

It’s classic Jesper, with the old man’s tune almost certain to be stuck in your head for the rest of the day.

See more of Jesper’s work over at the website: https://niceshirtfilms.com/directors/jesper-ericstam
And there’s always more fun to be had at the blog: https://niceshirtfilms.blogspot.com