Hooch

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Hoo's For An OOOCH? · Hooch

James De Frond directs the Keith Lemon-starring spot as the infamous 90s alcopop returns.

We see the saucy host of Celebrity Juice venturing to the bar on a glitzy night out with only one drink on his mind – unfortunately it’s the one drink poor Keith has the most difficulty pronouncing. Cue lots of laughs as he seeks full-on Lemon refreshment.

The laugh-out-loud spot is our young director James’ commercial debut . James has previous history with the man behind Keith Lemon, bringing his comedy directorial chops to Leigh Francis’ previous smash hit comedy sketch show Bo’ Selecta. This spot sees the pair reteaming to great effect, bringing us this slice of Hooch hilarity. Ooosh!

See more of James’ work on the Nice Shirt website : https://niceshirtfilms.com/director/james-de-frond/
And visit the blog for more Nice Shirt niceties https://niceshirtfilms.blogspot.com

O2

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Cinemahead · O2

James’ new ones show us some very weird but very funny converts to “The Good Life”

You may remember we last saw O2’s beloved dog-slash-cat leading a packed seminar, urging us to Be More Dog via the power of the O2 Priority app. These two new films in the campaign show the effect of the pussy’s preaching down the cinema and the art studio.

Meet Ziz. Rudeboy gamer turned social butterfly. He rarely made it outside but now thanks to the Good Life and O2 Priority is down the cinema on the regular – for real – with bare ladyshapes. Or something.

James gives us a genuine comedy delight in the character of Ziz, that continues the director’s long line of creating brilliantly memorable characters and performances. The role of the liberated rudeboy is played by James’ long-time collaborator Tom Davis and the pair have combined again to great success.

Tom also takes the starring role the sister spot in the campaign directed by James, in an equally funny/odd film about a dedicated art school model who’s as committed to art as he is to nudity… Watch the spots here:

See more of James’ work on the Nice Shirt website: niceshirtfilms.com/director/james-de-frond/
And there’s always more fun on the blog niceshirtfilms.blogspot.com

Stuart Douglas

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Stuart Douglas

So You Wanna Be A Boxer?

A boxer from the East-End of London prepares for his debut fight in a gripping documentary short from Stuart Douglas

“You can go down your local boozer, have a couple of drinks and everyone thinks they’re a boxer” says Joe Vaughan, a 29 year-old about to make his professional debut. Stuart Douglas’ compelling short follows Vaughan from his gruelling preparations right up until fight night, set against the gritty backdrop of his hometown of Canning Town, one the country’s most deprived areas.

As Vaughan gruellingly spars at the gym and trains amongst rubbish dumps and canalways, he explains exactly what’s necessary to become a fighter. Soon enough it’s his big night and we’re thrown into the fury and tension in the ring, a passion and intensity matched only by Joe’s supporters outside it. The bell rings and the fight’s over… does Vaughan have what it takes?

Stuart Douglas brings his unique visual style to a raw, gritty real-life subject in this tense, uncompromising short. An established name in commercial directing, this documentary clearly demonstrates his exceptional storytelling talent in a whole new medium.

See more of Stuart’s work over at the Nice Shirt website: https://niceshirtfilms.com/director/stuart-douglas

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