Coca-Cola
Tareq Kubaisi
Tareq Kubaisi
Reasons To Believe · Coca-Cola
Tareq’s newest spot give us all a little faith & hope in the new year.
As 2014 begins, “Reasons To Believe” injects a little positivity into our new year proceedings. The film sees singers in the New London Children’s Choir singing their version of Florence + The Machine’s ‘You Got The Love’, interspersed with instances of good deed doings from around the world, all with the goal of giving us reasons to believe in a better world.
Tareq captures the kids belting out the song with such joyful gusto that one can’t help feel a little bit more cheerful, in a film that can find its roots in the classic “I’d like to buy the world a Coke” spot from 1971. This film forms part of a wider “Reasons To Believe” campaign by Coca-Cola, asking for people to share their own acts of good deeds via the #reasonstobelieve hashtag.
You can see more of Tareq’s work over at the Nice Shirt website https://niceshirtfilms.com/directors/tareq_kubaisi
And there’s always more fun over at the Nice Shirt Blog https://niceshirtfilms.blogspot.com
Budweiser FA Cup
Tareq Kubaisi
Tareq Kubaisi
To The Dreamers · Budweiser FA Cup
After a three month shoot across the breadth of the country, this year’s showpiece of the football season, the FA Cup Final, saw the airing of one of Tareq’s biggest projects and one of his more challenging films to date: “To The Dreamers”.
The two-minute film was specifically created for the 2013 Final and was only broadcast once on television, in a Superbowl-like full slot over one ad break, just before kick-off. It also found an audience in the 90,000 spectators at Wembley Stadium when it was aired at half-time. In conjunction with the best of the thousands of images submitted to Budweiser’s #tothedream project, Tareq visited an amazing array of grounds, from Man City’s Eastlands Stadium to Esh Winning FC’s West Terrace ground, complimenting their images with his own footage and photography that is beautiful, poignant and at times hilarious… all the emotion and feelings that the 132 year-old competition encompasses.
Matched to Kenneth Cranham’s poetic voiceover, the final result is a wonderfully stirring film that does justice to the old adage about “the magic of the FA Cup”, fully showcasing Tareq’s obvious talent of finding beautiful compelling imagery.
Visit the Nice Shirt blog to find Tareq and producer James’ production diary from the epic shoot featuring pies, MDMA and tattooed 15 year-olds: www.niceshirtfilms.blogspot.com
More of Tareq’s work can be found here: www.niceshirtfilms.com/director/tareq-kubaisi/
Barbour
Tareq Kubaisi
Tareq Kubaisi
National Trust
50 Things · National Trust
Liz Murphy directs a fun campaign for the National Trust.
The delightful film sees a bunch of very bored-looking children stuck indoors with very little to do. Then, in a blink of an eye, we’re thrown outside with the kids into the joy of the great outdoors and all manner of encounters at National Trust locations.
The film is the centrepiece of the National Trust’s ’50 Things To Do Before You’re 11¾’ initiative to get children back-in touch with nature – in every sense – from holding creepy-crawlies and rock-pooling in the hunt for crabs, to the simple joys of rolling down big hills and sitting out under the stars for a spot of stargazing. All lovely clean, wholesome stuff.
The young director follows up her critically-acclaimed childhood bereavement charity spot with a film that evokes strong childhood memories of days gone by.
See more of Liz’s work here: https://niceshirtfilms.com/director/liz-murphy
And there’s always more fun at the blog: https://niceshirtfilms.blogspot.com
Hakle
JJ Keith
JJ Keith
Matterhorn · Hakle
Who knew the latest in toilet paper innovation could be so exciting?!
JJ Keith’s latest film for the Swiss off-shoot of Andrex toilet tissue takes us to the deepest, darkest, weirdest depths of Switzerland for an encounter with a shining star in the world of toilet paper innovation, Dani Oberholzer. The clearly very passionate and not-at-all strange Mr Oberholzer has been tasked with wiping out the competition as the company’s new “Director of Communication and Innovation”- yes, that’s him we see doing press-ups on the tour of the toilet paper factory.
JJ’s film centres on Mr Oberholzer’s latest concept to demonstrate Swiss precision, efficiency and brilliance through toilet paper: triangular-shaped packaging, inspired by the the country’s majestic Matterhorn mountain. Though beautiful from an aesthetic standpoint, his Toblerone-like design is actually quite useless – the confused factory worker’s humorous attempts at packing and shipping the boxes certainly shows this. Quite clearly Mr. Oberholzer needs help – specifically your help, with the campaign asking the public for ideas on how to bring Swiss toilet paper brilliance to the masses online.
JJ’s new film is a slice of Euro weirdness, that raises a titter with its subtle humour and well-observed comedy.
See more of JJ’s work over at the Nice Shirt website: https://niceshirtfilms.com
And there’s always more fun over at the blog https://niceshirtfilms.blogspot.com