Welcome to Nice Shirt,
Louis Hollis

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12 February 2020

We at Nice Shirt are very pleased to announce the arrival of Louis Hollis to our directors’ roster.

Richard Martin NSF EP and MD says:

“I don’t think I’ve ever been as gripped by a new director’s reel as I was by Louis’s. His documentary instincts are superb – he can smell a story a mile away and knows exactly how to keep out of the way just enough to let it unfold. His career trajectory since graduating has been meteoric – he’s already shot for us on five different continents and looks set to book a major feature length documentary that is going to be sensational.”

Such is Louis commitment to documentary making (even at family events) is that his mum calls him ‘The invisible man’. For an observational filmmaker that’s actually a pretty good compliment. We think…..

Louis comes to Nice Shirt with commercial work for Land Rover, Tesla, a BBC 3 commissioned documentary and has just returned from a 6 week, 5 continent, worldwide shoot for a project documenting the global fight against HIV.

Louis is also an accredited press ITV and BBC cameraman and seems to spend a lot of time in places that involve him trying not get shot at.

When we asked Louis what his aims are, he said; “god only knows what’s going to happen to this planet in my lifetime, but I think my underlying instinct is to want to be out there seeing it with a camera in my hands”. Our kind of human.

Jesper Ericstam

Gran · RBS (director's cut)

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Jesper Ericstam

Gran · RBS (director's cut)

Jesper Ericstam’s latest, the first in a new campaign for The Royal Bank Of Scotland, reflects on how people choose to spend their money, and what is really important to them.

After a Sunday lunch with the family, a philosophical and canny gran is treated to one of the culinary delights of the Scottish Riviera by her doting grandson and his lovely (but completely freezing) girlfriend.

Bravely shot in Ayr in January, The Leith Agency’s excellent script is given the full Jesper treatment, and the result is authentic, human and utterly charming.

MSC by Stuart Douglas

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23 January 2020

Stuart Douglas latest film for MSC cruise ships is a thing of tranquil beauty. The film blows away the old-fashioned image of cruises for ever. As usual Stuart elevates the seemingly ordinary into another realm of poetic beauty, evoking emotion and delighting the viewer (and the client too).

Jesper Ericstam

The Race · Prince

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Jesper Ericstam

The Race · Prince

There is a line in Jesper Ericstam’s latest film, for iconic French biscuit brand Prince, that says – “I have never seen such unbridled joy” – which just about sums it up. Even hardened criminals with hearts of stone will crack a smile.

The film’s hero, little Julia, is an irrepressible bundle of joyful energy, who does the best bomb dive ever, and gives more mature aquatic athletes a run for their money.

Kim Geldenhuys

First Time · Hyundai

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Kim Geldenhuys

First Time · Hyundai

Kim’s work is always a fully sensory experience and his latest film for Hyundai evokes feelings, memories and sensations in a wonderful dreamlike state. Kim’s film for the launch of the luxury Genesis range creates a visual and auditory union between the intoxicating human experience of first-time encounters and beautifully shot dramatic car footage. This extraordinary film was shot on location in South Africa.

NHS “Pass It On”
by Jesper Ericstam

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20 December 2019

We’ve all got to go sometime, and when we do, why not pass on the good bits that remain?

Everyday someone dies in need of an organ transplant.  So, from next spring the law around organ donations in England is changing – to enable more people to pass on their organs, to save more lives. This means that unless people choose to opt out (or are in an excluded group), they will be considered as having agreed to donate their own organs when they die.

Nice Shirt director Jesper Ericstam worked with Pablo London to develop the idea, and generously agreed to offer his services for free, as did all the key crew, in order to make the most of the available budget. We were overwhelmed by the readiness of people to help us to help the NHS. The result is this lovely, dreamy, sad but ultimately uplifting film.

H&M “Happy Christmas”
by Max Vitali

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3 December 2019

Warm and fuzzy – that’s us at Nice Shirt in a nutshell – a walnut, a hazelnut or Brazil nutshell,  as it’s Christmas.

And if you don’t get the warm and fuzzies from the latest H&M Christmas campaign then you’re a frozen turkey. 

Anyway, we are very happy to have humbly service-produced this fine campaign directed by our good friend Max Vitali. A mammoth production over 6 hectic days and nights featuring a cast from every walk of London life. 

In true Max style the films push the stylistic boundaries and benefit from having a client willing to fully embrace the wonderful diversity of real modern Britain – a land that, in our humble opinion, feels a tad less fake-snowy-Val-Donican-jumpered-medieval-cum-Dickensian-hodge-podge than that inhabited by some other stores…

It also includes what must be the most untrumpeted and understated appearance by a Premiership Footballer in all advertising. But a Sterling performance, none-the-less.

Stuart Douglas

Festive · Nespresso

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Stuart Douglas

Festive · Nespresso

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