Honey · Mercedes Benz
Honey · Mercedes Benz
The iconic Mercedes brand stands for many things – performance, luxury, reliability and precision. It now adds the cool humour of a bohemian femme fatale to that list of attributes.
Yes, you read that right.
The film is set in the morning after the night before and basically lets us know in very plain terms ‘almost’ is not anywhere near close enough.
Mercedes Service promises that your car will be ready exactly on time and nothing else is acceptable.
Kai’s cinematic style and wonderfully understated direction combined with layers of detail and atmosphere make this film eminently watchable and sets us up for a surprising and contrasting ending.
Nissan by Gerald McMorrow
19 July 2017
Gerald has been missing in the US of A for the best part of a year. We were wondering if he was ever coming back., So, the other day he popped into the office with his trademark grin and effervescent wit, carrying with him a completed 14 film campaign for Nissan. We are sharing the first two with you as a taster of Gerald’s Nissan odyssey.
Combining his filmmakers eye with his consummate understanding of post-production, ‘Moving Highways’ show how our cars are becoming smarter and smarter – making up for our somewhat feeble and ever shortening attention spans.
Big Wheel features the kid’s iconic trike in the hands of a whip-smart, cool, young girl who clearly eschews the notion that girls should like pink. The action neatly mirrors her with her equally cool mum cruising in her blacked-out Nissan Rogue. Leather jackets, attitude a plenty and a matching soundtrack.
So clearly, we should let Gerald disappear more often.
HSBC “Life Cycle”
by Jesper Ericstam
10 July 2017
For some of us the bicycle has been a constant feature and friend throughout our lives, from the first giddy taste of freedom 2 wheels gave us to the trusty steed that we use to commute. Backies with our mates and hopefully that really cute girl/boy that we have been plucking up the courage to ask out for ages.
Being part of the summer gang that patrol the area on increasingly pimped up choppers, strength in numbers, to the lone adventures across grassy fields where the wind blew in our hair and we felt so alive.
Jespers Ericstam’s latest mini masterpiece for HSBC combines all these elements and so many more in a beautiful story of how the humble bicycle really is the way to travel. Emotions and memories are evoked in the way we have come to expect from Jesper’s gentle knowing and wonderfully poignant cinematic style.
See if you can spot at least a nod to one of the most iconic bicycle scenes ever made.
SOS Kinderdorf by Liz Murphy
Space Yogurt · Mengniu
Space Yogurt · Mengniu
How’s this for a USP – yoghurt made in space.
Stuart Douglas has, in the course of his career, travelled the world in search of making the most powerful and beautiful images. Now he boldly goes into space for Chinese super-yoghurt Guanyiru.
Taikonaut’s were blasted into the void (at Warner Brothers studios) and intercut with incredibly beautiful textural shots of our planet (shot in Iceland & Namibia) and micro close-ups of the very building blocks of life on earth (shot in a fish tank). Stuart’s photographic eye blends all these elements into an epic homogenous piece.
Apparently pro-biotic bacteria that are cultivated in space are stronger, tastier and better at doing pro-biotic stuff than the same bacteria that just hang around on Earth.
Yogurty space bacteria – who knew?
Anyway – in Stuart’s hands even yoghurt can take on a heroic stature.
Shot by Magni Augustsson, edited by Quin Williams at Tenthree and post-production at Raised By Wolves.
Gillette “The Meet Up” by Kai Schonrath
14 June 2017
We all love mob movies and how many of us have wanted to have that hard man reputation and stood in front of the mirror rehearsing wise-guy lines to an imaginary foe, and starting slicking back our hair, wearing more black clothes, sticking a toothpick between our lips, affected a Brooklyn accent in Pret a Manger and………oh so just me then ah – awkward.
Well we can all enjoy our mob fantasies with Kai Schonrath’s second film for Gillette. The Gillette mobsters are up to their usual shenanigans. This time gathering for a critical a handover in a remote pigeon shit encrusted warehouse. The tension is palpable as is the smell of guano and cheap aftershave. Kai’s cinematic filmmaking skills are to the fore as he ratchets up the face-off between the two opposing gangs of mobsters. The casting is impeccable and the denouement typical of Kai’s ability to turn a situation on its head and engage the audience brilliantly.
F’geddabout it you mooks.
by Olly Goodrum
25 May 2017
Olly Goodrum’s latest film is for the RNLI – an awareness campaign that in the most visceral and intense way tells us how to survive falling into dangerously cold water. Olly’s film does not shy away from the reality and is both shocking and instructive.
This film is also the result of some serious production planning, courtesy of Olly’s producer brother Luke. A stellar team, was assembled, of underwater camera operators, stunt directors and a brave cast. All of whom were plunged into the D Stage water tank at Warner Brothers Studios.